Difference between revisions of "Rji-pivot-resources"

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(MOBILE / USABILITY: RJI's mobile-media news consumption national survey / June 19, 2012 (Roger Fidler))
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=RJI Pivot Point-Chicago=
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{| align="right"
[[Category:Rji-pivot]]
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| __TOC__
==RESOURCE LINKS==
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<big><BR>
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=RJI Pivot Point-Chicago / June 26-27, 2012 / OVERVIEW & RESOURCE LINKS=
*DOWNLOAD our [http://newshare.com/rji/pivotpoint.pdf Convening Purpose / Schedule / Logistics]
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<small>
*VIEW [http://www.flickr.com/photos/infovalet/sets/72157630144267624/ Photos of participants] (click on image to view mini-bio)
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[http://newshare.com/wiki/index.php/Rji-pivot-resources PIVOT POINT HOME] /
*View [http://newshare.com/wiki/index.php/Rji-pivot-comments submitted comments of Pivot Point participants]
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[http://newshare.com/wiki/index.php/Rji-pivot-projects PROJECT SUMMARIES] /
*View [http://newshare.com/wiki/index.php/Rji-pivot-interviews Pre-convening interview notes]
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[http://groups.google.com/group/rji-pivot-point GROUP BLOG] /
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[http://newshare.com/wiki/index.php/Rji-pivot-principles PRINCIPLES] /
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[http://newshare.com/pivot/participants.pdf PARTICIPANTS] /
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[http://newshare.com/wiki/index.php/Rji-pivot-highlights KEY READINGS] /
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[http://newshare.com/wiki/index.php/Rji-pivot-comments COMMENTS] /
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[http://newshare.com/wiki/index.php/Rji-pivot-interviews INTERVIEWS]<br>
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<hr>
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</small>[[Category:Rji-pivot]]
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Links, background, outcomes and next steps for a project-based gathering of the [http://www.rjionline.org Reynolds Journalism Institute]<br><br>
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Follow our [http://groups.google.com/forum/?fromgroups#!forum/rji-pivot-point BLOG.]<br>
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<h4>
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KEY TERMS: Communties, engagement, revenue, sharing, identity, trust, privacy, authorship vs. co-creation, journalism, relevance, trust, curation, narrative/story-telling vs. data/information, data ownership, aggregation, disaggregation, "the industry", partner or partnerships, institutional authority vs. collective intelligence, bias, disintermediation, competition, hyper-local, actionable information, content.<br>
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==EIGHT PROJECTS==
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[[Image:Rji-pivot-wordle1.jpg|300px|thumb|right|Day-two reports tag cloud]]
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[[Image:Journalism-tag-cloud.jpg|300px|thumb|right|First-day tag cloud]]
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*GO TO [http://newshare.com/wiki/index.php/Rji-pivot-projects WORKING PROJECT DESCRIPTIONS]</h4>
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==FOLLOWUP REPORTS==
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*Tom Grubisich: [http://streetfightmag.com/2012/07/05/for-troubled-news-industry-is-it-enough-to-pivot/ "Street Fight" column: Is "pivot" enough?]
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*Randy Picht: [http://rjionline.org/blog/pivot-point-chicago Goal is "actionable projects"]
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*Bill Densmore: [https://www.rjionline.org/stories/pivot-point-next-steps An appeal for suggestions] / Industry needs to:<ul><ul>
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*Work better together
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*Develop revenue beyond advertising
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*Forge deeper relationships with users</ul></ul>
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==NEWS ABOUT OUR PARTICIPANTS==
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*[http://gigaom.com/2012/10/15/circa-wants-to-rethink-the-news-at-a-sub-atomic-level/ Matt Galligan / Ben Huh's Circa starts beta trials] (GigaOm, Oct. 13, 2012) ALSO: [http://www.geekwire.com/2012/journalism-startup-circa-launches-hopes-redefine-news-presentation/ GeekWire version]
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==WHO PARTICIPATED==
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*READ/PRINT [http://newshare.com/pivot/participants.pdf Our participant list] / (Don Heider couldn't come)
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*VIEW [http://www.flickr.com/photos/infovalet/sets/72157630144267624/ Photos of participants] (click on image to view mini-bio) / ALSO: [http://www.flickr.com/photos/infovalet/sets/72157630463389978/ CANDIDS]
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*VIEW [http://newshare.com/wiki/index.php/Rji-pivot-intros What we brought and wanted to take away]
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==WORKING GROUP BULLET-POINT REPORTS: DAY ONE==
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*[http://newshare.com/wiki/index.php/Rji-pivot-project-formulation1 WORKING GROUP ONE REPORT]
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*[http://newshare.com/wiki/index.php/Rji-pivot-project-formulation2 WORKING GROUP TWO REPORT]
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*[http://newshare.com/wiki/index.php/Rji-pivot-project-formulation3 WORKING GROUP TWO-FIVE REPORT]<BR>
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==FLIP PAD VISUALS: TRENDS, INDUSTRY FORCES AND MARKET FORCES==
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*[http://www.flickr.com/photos/infovalet/sets/72157630302068066/detail/ POSTED: 30 trends, industry and market forces]
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*[http://www.flickr.com/photos/infovalet/sets/72157630300020702/ FIRST BREAK: General trends affecting ability to deliver info]  / [http://www.flickr.com/photos/infovalet/sets/72157630300020702/detail detail]
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*[http://www.flickr.com/photos/infovalet/sets/72157630300692818/ SECOND BREAK: Industry forces in operation] / [http://www.flickr.com/photos/infovalet/sets/72157630300692818/detail detail]
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*[http://www.flickr.com/photos/infovalet/sets/72157630300664470/ THIRD BREAK: Market forces at work / needs demands, switch costs, barriers] / [http://www.flickr.com/photos/infovalet/sets/72157630300664470/detail detail]
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*[http://www.flickr.com/photos/infovalet/sets/72157630463553008/ Project VISUALS]
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<br>
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==GETTING STARTED: PRECONVENING==
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[[Image:Rji-participants1.jpg|450px|thumb|right|http://www.flickr.com/photos/infovalet/sets/72157630144267624/]]
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*DOWNLOAD our [http://newshare.com/rji/pivotpoint.pdf Convening Purpose / Schedule / Logistics]<br>
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<ul>The purpose of Pivot Point is to define and affirm a shared civic purpose, a common
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vocabulary, and a framework for delivering trustworthy, compelling, actionable,  communitysustaining information informed by the values, principles and purposes of journalism.</big><br>
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<h4><ul>
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*There is a strong desire to discover new ways of providing information in compelling ways that enable people to take action either in their public or private lives
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*The meeting should generate a design framework that leads to experiments and projects undertaken subsequently by the group members 
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*We would like to focus on the question -- what can we do better together?
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</ul>
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==UPDATING HIGHLIGHTS==
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<big>
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*For updating highlights go to the [http://newshare.com/wiki/index.php/Rji-pivot-highlights HIGHLIGHTS PAGE].</big>
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==COMMENTS SUBMITTED BY PARTICIPANTS==
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*VIEW [http://newshare.com/wiki/index.php/Rji-pivot-comments submitted comments of Pivot Point participants]
 
*Email additions to [mailto:densmorew@rjionline.org densmorew@rjionline.org] or use this wiki to add them yourself to the page
 
*Email additions to [mailto:densmorew@rjionline.org densmorew@rjionline.org] or use this wiki to add them yourself to the page
</big>
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<br>
  
==SUGGESTED HIGHLIGHTS==
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==PRE-CONVENING INTERVIEWS==
 
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[[Image:Rji-pivot-working-groups-tuesday.jpg|450px|thumb|right|]]
For quick overview, go to the [http://newshare.com/wiki/index.php/Rji-pivot-highlights SUGGESTED HIGHLIGHTS] from the material on this page.
 
  
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*START [http://newshare.com/wiki/index.php/Rji-pivot-interviews The pre-convening INTERVIEW process]
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*VIEW [http://newshare.com/wiki/index.php/Rji-pivot-interviews Pre-convening interview notes]
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<br>
  
 
==WHITE PAPERS, LONGER ARTICLES AND BOOKS==
 
==WHITE PAPERS, LONGER ARTICLES AND BOOKS==
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*In a 27-page report based on an in-depth study of proprietary sales and readership data from 37 U.S. daily newspapers, authors Tom Rosenstiel and Mark Jurkowitz conclude that "digital gains can't make up print loses and papers "are not well positioned to take advantage of ... growth in targeted advertising." The report [http://www.journalism.org/sites/journalism.org/files/SEARCHFORNEWREVENUEMODEL.pdf (download PDF)] quotes one executive:<br><br>
 
*In a 27-page report based on an in-depth study of proprietary sales and readership data from 37 U.S. daily newspapers, authors Tom Rosenstiel and Mark Jurkowitz conclude that "digital gains can't make up print loses and papers "are not well positioned to take advantage of ... growth in targeted advertising." The report [http://www.journalism.org/sites/journalism.org/files/SEARCHFORNEWREVENUEMODEL.pdf (download PDF)] quotes one executive:<br><br>
 
<ul><ul>
 
<ul><ul>
<hr><h4>"The big issue . . . is who gets the right to deliver the time and location sensitive message. it won't be everybody that gets the right to come into my pocket and beep me because I just walked into the mall . . . So how do we, as the newspaper in town, do what we need to do now to make sure a year or two years down the road, we are the ones with permission and a trusted relationship with the consumer."</h4>
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<hr>
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<big>"The big issue . . . is who gets the right to deliver the time and location sensitive message. it won't be everybody that gets the right to come into my pocket and beep me because I just walked into the mall . . . So how do we, as the newspaper in town, do what we need to do now to make sure a year or two years down the road, we are the ones with permission and a trusted relationship with the consumer."</big>
 
<hr><br>
 
<hr><br>
 
[[Image:Pej-chart.png|230px|thumb|left|Source: Pew Research Center]]
 
[[Image:Pej-chart.png|230px|thumb|left|Source: Pew Research Center]]
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</ul></ul>
 
</ul></ul>
 
[[Image:Aspen-publications.jpg|110px|thumb|right|Aspen publications]]
 
[[Image:Aspen-publications.jpg|110px|thumb|right|Aspen publications]]
 
  
 
====[http://www.knightcomm.org/roundtable-on-assessing-community-information-needs/ <b>COMMUNITY:</b> Assessing community information needs -- the Knight/Aspen reports] / Oct. 2011 (Amy Garmer)====
 
====[http://www.knightcomm.org/roundtable-on-assessing-community-information-needs/ <b>COMMUNITY:</b> Assessing community information needs -- the Knight/Aspen reports] / Oct. 2011 (Amy Garmer)====
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*The author argues that the elements of social networks -- ratings, photos, networks for 'friends' which ultimately yields valuable information for advertisers -- have run their course. Instead, he argues for new services supported by money from the end users. "More money has got to change hands," he writes, seeking a new wave of transformational Internet technologies.
 
*The author argues that the elements of social networks -- ratings, photos, networks for 'friends' which ultimately yields valuable information for advertisers -- have run their course. Instead, he argues for new services supported by money from the end users. "More money has got to change hands," he writes, seeking a new wave of transformational Internet technologies.
  
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[[Image:Mersey-book.JPG|110px|thumb|left|Mersey book]]
 
====[http://www.amazon.com/Live-Future-Heres-How-Works/dp/0307591115 <b>BOOK:</b> ''I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted,''] Sept. 2010 (Nick Bilton)====
 
====[http://www.amazon.com/Live-Future-Heres-How-Works/dp/0307591115 <b>BOOK:</b> ''I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted,''] Sept. 2010 (Nick Bilton)====
 
*Excerpted from the Amazon summary: New York Times technology writer Nick Bilton's book explains how tech is disrupting media, creating the possibility for exciting, engaging experiences, creating the new "consumnivore," a world where immediacy trumps quality and quantity; why social networks, Internet openness and new gadgets are becoming the foundation for anchoring communities and taming information overload; why they are centered in "me" -- calling for a new approach to shaping content and why people pay for <i>experiences</i> not <i>content</i> and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
 
*Excerpted from the Amazon summary: New York Times technology writer Nick Bilton's book explains how tech is disrupting media, creating the possibility for exciting, engaging experiences, creating the new "consumnivore," a world where immediacy trumps quality and quantity; why social networks, Internet openness and new gadgets are becoming the foundation for anchoring communities and taming information overload; why they are centered in "me" -- calling for a new approach to shaping content and why people pay for <i>experiences</i> not <i>content</i> and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
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====<b>BOOK:</B><i>Can Journalism Be Saved? Rediscovering America's Appetite for News,</i> by Rachel Davis Mersey (2010)====
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*Pivot Point participant [http://www.flickr.com/photos/infovalet/7371610972/in/set-72157630144267624 Rachel Davis Mersey's] 2010 books argues that news organizations should abandon a mass-market approach and focus on meeting the information needs of individual, identifiable users. She writes: "The identity-based model of journalism is not about dumbing down the news. It is about serving individuals so well that they are getting what they want and what you—the journalist—think they need . . .  the identity-based model of journalism focuses on serving the individual while rejecting the notion that general-circulation news has value."
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<br>
  
 
==SLIDES AND PRESENTATIONS==  
 
==SLIDES AND PRESENTATIONS==  
 
====[http://www.netnewscheck.com/article/19491/study-94-use-tablets-to-access-content TABLETS: New Frank Magid study for OPA finds rapid tablet adoption, high purchasing demographics and news reading]====
 
====[http://www.netnewscheck.com/article/19491/study-94-use-tablets-to-access-content TABLETS: New Frank Magid study for OPA finds rapid tablet adoption, high purchasing demographics and news reading]====
[http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_%28Public%29.pdf VIEW STUDY SLIDES]<BR>
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[http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_%28Public%29.pdf VIEW STUDY SLIDES] /
 
Key findings:  
 
Key findings:  
 
*Tablet usage is exploding; 31% of the U.S. internet population, ages 8-64, uses a tablet, up from 12% in 2011 and projected to rise to 47% by early 2013
 
*Tablet usage is exploding; 31% of the U.S. internet population, ages 8-64, uses a tablet, up from 12% in 2011 and projected to rise to 47% by early 2013
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*After seeing tablet ads, tablet users are driven to actions, including research and product purchase. Tablet users spent an average of $359 purchasing products using their tablets in the past year.
 
*After seeing tablet ads, tablet users are driven to actions, including research and product purchase. Tablet users spent an average of $359 purchasing products using their tablets in the past year.
 
*Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.
 
*Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.
<br>[[Image:Rji-community-balance-wheel.JPG|200px|thumb|right|CLICK TO ENLARGE TSource: The Gazette Co.]]
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<br>
  
====Local America's Livability Index: Community ratings the community owns====
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===[http://rjionline.org/news/what-are-owners-doing-their-mobile-media-devices <b>MOBILE / USABILITY:</b> RJI's mobile-media news consumption national survey] / June 19, 2012 (Roger Fidler)===
Pivot Point participant Tom Grubisisch writes: "Communities need to know how healthy they are. Missing are comprehensive, balanced reports on livability ^S everything from jobs and economy to education tofun to vision. Local America^Ys Livability Index closes the gap with grades produced by data balanced by feedback. The community will own its ratings." [http://newshare.com/pivot/localamerica.pdf PDF DOWNLOAD LINK TO HIS SLIDE DECK.]
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*Reynolds Journalism Institute's Roger Fidler has been championing tablet technologies, and now studying their use, for a decade at RJI. In [[http://rjionline.org/sites/default/files/attachments/2012_fidler-jenner_asne_slides.pdf 18 slides packed with data,] Fidler profiles U.S. tablet and smart-phone usage. Fidler's deck is followed by 18 slides by J-Mizzou Prof. Mike Jenner reporting the tablet and mobile application efforts of U.S. dailies and weeklies. [http://rjionline.org/news/2012-rji-mobile-media-news-consumption-survey-description (Research methodology).] Key findings:<br>
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[[Image:Fidler.jpg|180px|thumb|left|Roger Fidler]]
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*Contrary to popular belief, the results of this survey show that young adults are seriously interested in consuming news provided by news organizations. Two-thirds (67%) of media consumers ages 18-34 said they used their mobile media devices to access news provided by news organizations for an average of 5.0 hours per week. Of those who also owned Apple iPads, 84% said they accessed news provided by news organizations for an average of 7.3 hours per week.
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*Media consumers overall are most likely to use their mobile media devices for interpersonal communication and entertainment. As percentages of actual users, both categories ranked first or second across nearly all users of the individual devices and groups of devices.
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*Media consumers ages 18-34 tend to spend significantly more time using their mobile media devices for nearly all categories of applications than those in older age groups.
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*Well over half of all mobile media owners in all age groups tend to use their devices to keep up with news provided by news organizations.
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*Owners of Apple iPads in all age groups were much more likely to consume news provided by news organizations and to average more time doing so than those who did not own Apple iPads. <br><br>
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====[http://newshare.com/pivot/localamerica.pdf COMMUNITIES: Local America's Livability Index: Community ratings the community owns] / (Tom Grubisich / Local America)====
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[[Image:Rji-community-balance-wheel.JPG|200px|thumb|right|CLICK TO ENLARGE / Source: The Gazette Co.]]
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Pivot Point participant [http://www.flickr.com/photos/infovalet/7379223884/in/set-72157630144267624 Tom Grubisich,] a veteran journalist turned social entrepreneur, writes: "Communities need to know how healthy they are. Missing are comprehensive, balanced reports on livability -- everything from jobs and economy to education tofun to vision. Local America's Livability Index closes the gap with grades produced by data balanced by feedback. The community will own its ratings." Grubisich argues local media could play an important convening role -- and make money -- through managing "local health" ratings.[http://newshare.com/pivot/localamerica.pdf PDF DOWNLOAD LINK TO HIS SLIDE DECK.]
  
 
===Key studies by the Pew Center on the Internet & Society===
 
===Key studies by the Pew Center on the Internet & Society===
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==HIGHLIGHTED LINKS==
 
==HIGHLIGHTED LINKS==
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====ADDED June 21 -- PRIVACY/MARKETING: [http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html Can news organizations better Acxiom by becoming their users' "Infovalet"?] (Natasha Singer / NY Times, June 16)====
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*Headlined ''Acxiom, the Quiet Giant of Consumer Database marketing,'' the New York Times' Natasha Singer's takeout on the consumer database giant raises the question: Can news organizations [http://www.rjionline.org/news/paper-persona find a role helping consumers manage their persona?] Arizona State's [http://informationvalet.wordpress.com/2011/07/14/740/ Dan Gillmor addressed this network opportunity] and Bill Densmore has blogged about the [http://billdensmore.wordpress.com/2011/04/15/the-four-party-model-choice-control-for-consumers-opportunity-for-publishers/2/ four-party model idea.] And The Day, in New London is [http://newshare.com/wiki/index.php/Rji-pivot-resources#AUDIENCE:_A_legacy_newspaper_makes_the_leap:_Dan_Williams_and_The_Day.2C_New_London.2C_Conn._.2F__.28Feb._9.2C_2012.2C_N.E._News_Forum.29 moving in this direction.] The accidental Infovalet .... Can news organizations do this with transparency and intention, giving control of you persona to you?
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====ADDED JUNE 21 --  STORY FORM/PROTOCOL: [http://scripting.com/stories/2012/06/17/whatsNextForTwitter.html Twitter moving toward news system of future?] -- Dave Winer, Scripting News, June 17)====
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*Dave Winer, who invented the RSS protocol, authors a blog post about changes Twitter is putting into place to help find and display news stories, and he observes: "It would have been easier for the news industry to compete with Twitter if they had made this move themselves a couple of years ago by starting a Twitter-like network, with the all the features Twitter is now introducing (which all were already in the publications' RSS feeds).
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====ADDED JUNE 21 -- [http://www.emediavitals.com/content/mobile-mandate-new-content-models MOBILE: Hearst magazines data show mobile use skyrocketing] / (EMedia Vitals blog)====
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*Blog post says Hearst Digital Media reports year-to-year traffic from mobile devices to their magazine websites is up near 2,000 percent -- 19% of all web traffic is from mobile divices and 14% of new subscriptions came from them. Bottom line asserted: Mobile is the main event for content now.
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====ADDED June 21 -- STORY FORM: [http://www.poynter.org/how-tos/newsgathering-storytelling/178038/lets-blow-up-the-news-story-and-build-new-forms-of-journalism/ Poynter expert offer specifics of new story-form ideas] / (Bill Adair/Poynter Online, June 21)====
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*PolitiFacts Editor Bill Adair suggests learning to use the computational power of devices to sort and count; archive the backstory and alert and localize when there are developments. 
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====ADDED June 21 -- STORY FORM: [http://www.nytimes.com/2012/06/16/us/16iht-currents16.html Do we want our users online, or offline?] / Anand Giridharadas/NY Times Currents, June 16)====
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* New York Times <i>Currents</i> blogger/columnist Anand Giridharadas explores a question that could be key for news/information providers -- do we want our users online, or off line? Are they more likely to engage with a service that helps them with their real life, or a service which ties them up online?
 
[[Image:Stin.jpg|110px|thumb|right|Stijn Debrouwere]]
 
[[Image:Stin.jpg|110px|thumb|right|Stijn Debrouwere]]
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====[http://stdout.be/2012/06/18/the-news-industry-and-its-problems/ OVERVIEW: Looking at the breadth of news industry's challenges] (Stijn Debrouwere, June 18)====
 
====[http://stdout.be/2012/06/18/the-news-industry-and-its-problems/ OVERVIEW: Looking at the breadth of news industry's challenges] (Stijn Debrouwere, June 18)====
 
*Participant Stijn Debrouwere takes a look at the breadth of the industry's challlenges in this blog post prepared especially for Pivot Point participant consideration. Debrouwere  works with The Gazette Co., of Cedar Rapids, Iowa, to create websites that "encourage exploration, tease out the context behind every story nad have the rich structure and metadata that's needed for repurposing across platforms." In a [[http://stdout.be/2012/05/04/fungible/ Pivot Point participant Stijn Debrouwere on replacing journalism SECOND must-read personal blog post on May 4, "Fungible,"] he asserts that journalism is being replaced by niche websites, alternate, socially-mediated content and offers, at the end, a prescription for "How to Survive."
 
*Participant Stijn Debrouwere takes a look at the breadth of the industry's challlenges in this blog post prepared especially for Pivot Point participant consideration. Debrouwere  works with The Gazette Co., of Cedar Rapids, Iowa, to create websites that "encourage exploration, tease out the context behind every story nad have the rich structure and metadata that's needed for repurposing across platforms." In a [[http://stdout.be/2012/05/04/fungible/ Pivot Point participant Stijn Debrouwere on replacing journalism SECOND must-read personal blog post on May 4, "Fungible,"] he asserts that journalism is being replaced by niche websites, alternate, socially-mediated content and offers, at the end, a prescription for "How to Survive."
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*Ben Elowitz is cofounder/CEO of Wetpaint, a next-generation media platform company. He says media organizations are putting too much effort into content management and not enough into audience management. He says focus on insights, channel selection and date for optimization of content, packaging and timing.
 
*Ben Elowitz is cofounder/CEO of Wetpaint, a next-generation media platform company. He says media organizations are putting too much effort into content management and not enough into audience management. He says focus on insights, channel selection and date for optimization of content, packaging and timing.
  
====<B>AUDIENCE:</B> Dan Williams at The Day, New London, Conn. -- audience/member tuning] (Feb. 9, 2012, N.E. News Forum)====
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====PRIVACY: [http://identity-trust.com/?p=648 Facebook and the future of your face;]  [http://www.technologyreview.com/news/428051/privacy-laws-turn-europe-into-economic-laboratory/ Europe as privacy enabler?] / (Mark Lizar, Identity Trust and MIT Tech Review)====
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*Two links -- one painting an Orwellian future in which Facebook uses facial recognize to serve custom advertising to you whereever you are. The other suggests that the European Union's far-stricted privacy regulations may be creating an opportunity for companies to emerge which help individuals manage their personas. / http://identity-trust.com/?p=648 /http://www.technologyreview.com/news/428051/privacy-laws-turn-europe-into-economic-laboratory/
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====<B>AUDIENCE:</B> A legacy newspaper makes the leap: Dan Williams and The Day, New London, Conn. / (Feb. 9, 2012, N.E. News Forum)====
 
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|}
 
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*Few mid-sized U.S. dailies have made as exensive a commitment to changing to a more "infovalet" business model than <i>The Day,</i> in New London, Conn. (circ. 20,468, daily). Last year, Publisher Gary Farrugia hired Dan Williams from the New York Times Co. to begin a serious audience-development effort. In one important shift in terminology, <i>The Day</i> now refers to its customers as "members" not "subscribers," and adopted a multi-tiered membership model for services that span print, web, mobile and commerce. <i>The Day</i> invested many thousands in user demographic data about its 108,000-household primary market from Nielsen and other sources that allows them to focus on "users" not "addresses"; adopted a single-sign-on user authentication across all platforms; and offer loyalty programs and transaction opportunities for ticket sales and other items.Their goal is to be "a hub of distributed content and conversation with a local connection from a trusted source."  Williams presented slides on the transition at an industry conference in early June. [http://newshare.com/pivot/theday.pdf (DOWNLOAD PDF SLIDES).] And [http://newshare.typepad.com/nenf/2012/02/newspaper-metered-subscriptions-two-case-studies.html in a talk] to the New England Newspaper & Press Association convention in February, <i>The Day's</i> Farrugia explained Williams' work. [http://densmore.hipcast.com/download/509e6b16-4b64-ff7d-d893-61be319f8b04.mp3 (LINK TO AUDIO -- 4.7mb, 17 mins.).] Other resources include <i>The Day's</i> [http://www.clickshare.com/new-london-conn-day-unveils-clickshare-powered-multiplatform-subscription-services original launch announcement] and a [http://www.niemanlab.org/2011/10/the-newsonomics-of-100-reach/ review of their approach] by industry analyst Ken Doctor.
+
*Few mid-sized U.S. dailies have made as exensive a commitment to changing to a more "infovalet" business model than <i>The Day,</i> in New London, Conn. (circ. 20,468, daily). Last year, Publisher Gary Farrugia hired Dan Williams from the New York Times Co. to begin a serious audience-development effort. In one important shift in terminology, <i>The Day</i> now refers to its customers as "members" not "subscribers," and adopted a multi-tiered membership model for services that span print, web, mobile and commerce. <i>The Day</i> invested many thousands in user demographic data about its 108,000-household primary market from Nielsen and other sources that allows them to focus on "users" not "addresses"; adopted a single-sign-on user authentication across all platforms; and offers loyalty programs and transaction opportunities for ticket sales and other items.Their goal is to be "a hub of distributed content and conversation with a local connection from a trusted source."  Williams presented slides on the transition at an industry conference in early June. [http://newshare.com/pivot/theday.pdf (DOWNLOAD PDF SLIDES).] And [http://newshare.typepad.com/nenf/2012/02/newspaper-metered-subscriptions-two-case-studies.html in a talk] to the New England Newspaper & Press Association convention in February, <i>The Day's</i> Farrugia explained Williams' work. [http://densmore.hipcast.com/download/509e6b16-4b64-ff7d-d893-61be319f8b04.mp3 (LINK TO AUDIO -- 4.7mb, 17 mins.).] Other resources include <i>The Day's</i> [http://www.clickshare.com/new-london-conn-day-unveils-clickshare-powered-multiplatform-subscription-services original launch announcement] and a [http://www.niemanlab.org/2011/10/the-newsonomics-of-100-reach/ review of their approach] by industry analyst Ken Doctor.
 +
*<i>The Day's</i> transformation appears similar to the "Paper to Persona" approach advocated in the Aug., 2011 [http://www.papertopersona.org white paper] from the Reynolds Journalism Institute. Read an [http://newshare.com/pivot/paperpersona.pdf six-page EXECUTIVE SUMMARY (PDF)] of the paper.
  
 
====[http://www.digiday.com/publishers/publishers-need-better-tablet-content-strategies/ <b>USABILITY:</b> HTML5, other open technologies doom "issue" approach to tablet services?] / June 6, 2012 (Densmore)====
 
====[http://www.digiday.com/publishers/publishers-need-better-tablet-content-strategies/ <b>USABILITY:</b> HTML5, other open technologies doom "issue" approach to tablet services?] / June 6, 2012 (Densmore)====
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==ADDITIONAL POSSIBLY RELEVANT LINKS==
 
==ADDITIONAL POSSIBLY RELEVANT LINKS==
 +
*[http://www.editorsweblog.org/2012/07/02/at-digital-first-pop-up-newsrooms-take-to-the-road Digital First's "pop-up" mobile newsroom vans] (July 5 / Editor's Weblog)
 +
* [http://newshare.com/wiki/index.php/Rji-pivot-comments COMMENTS from Pivot Point participants]
 
* [http://gigaom.com/2012/06/17/publishers-your-shares-data-is-wrong-part-one-of-two/METRICS: Why a careful count of "shareing" link traffic is important -- and complicated] (GigaOm / Sachin Kamdar, CEO of Parse.ly)
 
* [http://gigaom.com/2012/06/17/publishers-your-shares-data-is-wrong-part-one-of-two/METRICS: Why a careful count of "shareing" link traffic is important -- and complicated] (GigaOm / Sachin Kamdar, CEO of Parse.ly)
 
* [http://www.yelvington.com/content/what-newsrooms-should-learn-kodak STRATEGIC: Steve Yelvington on what newspapers should learn from the bankruptcy of Kodak] (Jan. 2012)
 
* [http://www.yelvington.com/content/what-newsrooms-should-learn-kodak STRATEGIC: Steve Yelvington on what newspapers should learn from the bankruptcy of Kodak] (Jan. 2012)
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* [http://thelede.blogs.nytimes.com/2012/04/26/rupert-murdoch-on-the-future-of-news/ FUTURE: As an aside during phone-hacking testimony, Murdoch opinions on the future of newspapers]
 
* [http://thelede.blogs.nytimes.com/2012/04/26/rupert-murdoch-on-the-future-of-news/ FUTURE: As an aside during phone-hacking testimony, Murdoch opinions on the future of newspapers]
 
* [http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ FUTURE: New Orleans, newspapers and the beginning of the end] (Matthew Ingram, GigaOm, 05-25-12
 
* [http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ FUTURE: New Orleans, newspapers and the beginning of the end] (Matthew Ingram, GigaOm, 05-25-12
* [http://scattergather.razorfish.com/1136/2012/04/14/the-pleasures-and-perils-of-personalized-news/ PERSONALIZATION: ''The perils and pleasures of personalized news'']
+
* [http://scattergather.razorfish.com/1136/2012/04/14/the-pleasures-and-perils-of-personalized-news/ PERSONALIZATION: ''The perils and pleasures of personalized news''] (Tosca Fasso / Scatter/Gather blog at Razorfish
 
* [http://www.economist.com/node/21553017 IDEAS: The third industrial revolution] (The Economist, April 2012)
 
* [http://www.economist.com/node/21553017 IDEAS: The third industrial revolution] (The Economist, April 2012)
 
* [http://knightfoundation.org/press-room/speech/history-future-news-what-1767-tells-us-about-2100/ SPEECH: A history of the future of news: What 1767 tells us about 2100] / Knight Foundation's Eric Newton, Nov. 2011
 
* [http://knightfoundation.org/press-room/speech/history-future-news-what-1767-tells-us-about-2100/ SPEECH: A history of the future of news: What 1767 tells us about 2100] / Knight Foundation's Eric Newton, Nov. 2011

Latest revision as of 21:12, 1 November 2016

Contents

RJI Pivot Point-Chicago / June 26-27, 2012 / OVERVIEW & RESOURCE LINKS

PIVOT POINT HOME / PROJECT SUMMARIES / GROUP BLOG / PRINCIPLES / PARTICIPANTS / KEY READINGS / COMMENTS / INTERVIEWS


Links, background, outcomes and next steps for a project-based gathering of the Reynolds Journalism Institute

Follow our BLOG.

KEY TERMS: Communties, engagement, revenue, sharing, identity, trust, privacy, authorship vs. co-creation, journalism, relevance, trust, curation, narrative/story-telling vs. data/information, data ownership, aggregation, disaggregation, "the industry", partner or partnerships, institutional authority vs. collective intelligence, bias, disintermediation, competition, hyper-local, actionable information, content.

EIGHT PROJECTS

Day-two reports tag cloud
First-day tag cloud

FOLLOWUP REPORTS

NEWS ABOUT OUR PARTICIPANTS

WHO PARTICIPATED

WORKING GROUP BULLET-POINT REPORTS: DAY ONE

FLIP PAD VISUALS: TRENDS, INDUSTRY FORCES AND MARKET FORCES


GETTING STARTED: PRECONVENING