Difference between revisions of "Rji-pivot-resources"

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(PRE-CONVENING INTERVIEWS)
(REVENUE: The Search for a New Business Model: An in-depth look at how newspapers are faring trying to build digital revenue / (March 5, 2012, Pew Research Center))
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*In a 27-page report based on an in-depth study of proprietary sales and readership data from 37 U.S. daily newspapers, authors Tom Rosenstiel and Mark Jurkowitz conclude that "digital gains can't make up print loses and papers "are not well positioned to take advantage of ... growth in targeted advertising." The report [http://www.journalism.org/sites/journalism.org/files/SEARCHFORNEWREVENUEMODEL.pdf (download PDF)] quotes one executive:<br><br>
 
*In a 27-page report based on an in-depth study of proprietary sales and readership data from 37 U.S. daily newspapers, authors Tom Rosenstiel and Mark Jurkowitz conclude that "digital gains can't make up print loses and papers "are not well positioned to take advantage of ... growth in targeted advertising." The report [http://www.journalism.org/sites/journalism.org/files/SEARCHFORNEWREVENUEMODEL.pdf (download PDF)] quotes one executive:<br><br>
 
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<hr><h4>"The big issue . . . is who gets the right to deliver the time and location sensitive message. it won't be everybody that gets the right to come into my pocket and beep me because I just walked into the mall . . . So how do we, as the newspaper in town, do what we need to do now to make sure a year or two years down the road, we are the ones with permission and a trusted relationship with the consumer."</h4>
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"The big issue . . . is who gets the right to deliver the time and location sensitive message. it won't be everybody that gets the right to come into my pocket and beep me because I just walked into the mall . . . So how do we, as the newspaper in town, do what we need to do now to make sure a year or two years down the road, we are the ones with permission and a trusted relationship with the consumer."</h4>
 
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[[Image:Pej-chart.png|230px|thumb|left|Source: Pew Research Center]]
 
[[Image:Pej-chart.png|230px|thumb|left|Source: Pew Research Center]]

Revision as of 16:13, 23 July 2012

Contents

RJI Pivot Point-Chicago / June 26-27, 2012 / OVERVIEW & RESOURCE LINKS

Links, background, outcomes and next steps for a project-based gathering of the Reynolds Journalism Institute

KEY TERMS: Communties, engagement, authorship vs. co-creation, journalism, relevance, trust, curation, narrative/story-telling vs. data/information, data ownership, aggregation, disaggregation, "the industry", partner or partnerhsips, institutional authority vs. collective intelligence, bias, disintermediation, competition, hyper-local, actionable information, content.

EIGHT PROJECTS

Day-two reports tag cloud
First-day tag cloud

FOLLOWUP REPORTS

WHO PARTICIPATED

WORKING GROUP BULLET-POINT REPORTS: DAY ONE

FLIP PAD VISUALS: TRENDS, INDUSTRY FORCES AND MARKET FORCES


GETTING STARTED: PRECONVENING