Difference between revisions of "Blueprint-stakeholders-advertising"

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(Services)
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==Services==
 
==Services==
 
[[Image:Service-poster.jpg|180px|thumb|left|Service issues]]
 
[[Image:Service-poster.jpg|180px|thumb|left|Service issues]]
 
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<ul><ul>
 
*Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.  
 
*Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.  
 
*Tech realities to include:  
 
*Tech realities to include:  

Revision as of 06:50, 7 December 2008

Values for stakeholders/questions -- advertising

Privacy/trust

Service issues
  • Legal conformance (may requires laws that don’t exist)
  • Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
  • How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
  • Reality – state law will move faster than federal law. Federal will emerge from it.
  • Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
  • Transparency as much as possible with consumers. Trust fundamental to making system work.
  • Technology has to reflect all these principles of privacy policy.

Services

Service issues
      • Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
      • Tech realities to include:
      • Micropayments
      • Direct channels to groups
      • Needs to work with existing systems (blogs, social networks)
      • Has to be trusted, opt-in system