Difference between revisions of "Poynter"
From IVP Wiki
(→LINK TO SUMMIT HOME PAGE) |
(→LINK TO SUMMIT HOME PAGE) |
||
| Line 5: | Line 5: | ||
=LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]= | =LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]= | ||
| + | |||
| + | “We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.” | ||
===Key value propositions=== | ===Key value propositions=== | ||
Revision as of 15:09, 11 November 2008
Contents
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
Blueprinting the Information Valet Economy
LINK TO SUMMIT HOME PAGE
“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”
Key value propositions
- Connective tissue for otherwise siloed advertising, personalization and syndication efforts. (Yahoo, QuadrantONE, AP, Berkman-VRM, Shibboleth. Enables a shared-user network for demographics, privacy, content, advertising.
- Method for sharing – yet maintaining and extending value -- of account relationships with segment of 50 million print subscribers for an array of value-added web and wireless services. New revenues from content sales and advertising and sponsored-content views.
- Framework for sharing permission-based demographic profile and personalization information across corporate silos. Revenue from higher CPMs from advertisers and from referral fees for user ownership.
- Tracking, aggregation and settlement of advertising and content syndication relationships by anonymous but unique user. Value ad services to consumer based upon “valet” advisory because of knowledge about where and what they do on the web.
KEY LINKS
- WHO'S PARTICIPATING: http://tinyurl.com/62yazu
- KEY BLOG: http://tinyurl.com/6nbz9q
- NEWS (pdf): http://newshare.com/blueprint.pdf
- MORE NEWS: http://tinyurl.com/6jtjpr
- SLIDESHOW: http://tinyurl.com/569au7
- CONCEPT VIDEO: http://tinyurl.com/6zguf8
- NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8
- ABOUT REYNOLDS: http://tinyurl.com/6zkzr4
- FACEBOOK: http://www.facebook.com/event.php?eid33838408751
- TWITTER: http://twitter.com/infovalet
- RSS FEED: http://feeds.feedburner.com/infovalet
PARTICIPATE NOW
REGISTER NOW . . . PROGRAM/SCHEDULE . . . WHO'S INVOLVED . . . LODGING . . . TRAVEL . . .
BACKGROUND
- THE MIT GATHERING REPORT: http://mediagiraffe.org/mit
Bill Densmore, 2008-2009 Fellow
Reynolds Journalism Institute
201 RJI Hall
University of Missouri
Columbia MO 65211
573-882-9812 / VOICE MAIL/CELL: 617-448-6600
densmorew@rjionline.org
- ABOUT DENSMORE: http://newshare.typepad.com/about.html
