Difference between revisions of "Blueprint"

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LOOKING FOR "Blueprinting the Information Valet Economy," (2008 gathering)? Try [http://www.newshare.com/wiki/index.php/Blueprint-2008 LOOKING HERE.]<br>
 
 
[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
 
[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
 
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh Rowan]]]
 
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh Rowan]]]
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=From Blueprint to Build: Framing the Marketplace for Digital Information=
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=<b>Blueprinting the Information Valet Economy</b>=
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==<i>Dec. 2-3, 2010, Washington, D.C.</i>==
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<h2>
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*NEW: [http://www.newshare.com/wiki/index.php/Infotrust-blueprint2 Blueprint Update: June 23-25, 2010 event at RJI]
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</h2>
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[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR>
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
 
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
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[[Image:Ivp-conference-room.jpg|150px|thumb|right|Break-out rooms]]
 
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
 
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
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<H4>PRICING . . . PRIVACY . . . TRUST . . . ADVERTISING . . . COMMERCE</H4>
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[[Image:Ivp-forum.jpg|150px|thumb|left|Forum-style discussion]]
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[[Image:Ivp-library.jpg|150px|thumb|left|Small-group collaboration]]
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<big><h3>It’s time to frame the marketplace for digital information. Will you help?</h3></big>
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===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===
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<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
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<big>News and information have never been more abundant and accessible than now. The advent of more portable, more function devices like smarts phones, tablets networked appliances of all sorts assures that this will continue. <br>
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<b>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their [http://www.newshare.com/ivp-flyer.pdf pre-arranged mission:] invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. ''(What's that? See "Where we're starting," below.)''<br>
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<hr><H4>
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The market is in place. But what are the currencies in trade?  The first-generation information marketplace has been paid for by advertising. Yet as advertising becomes less mass market, and more personalized, consumers are asking: What is the tradeoff in personal privacy and information sharing? And as the reporters’ ranks shrink, the public also wonders: What will sustain the independent voices to tell us what we need to know as citizens? <br></big>
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*[http://newshare.com/wiki/index.php/Blueprint-links KEY PARTICIPATION LINKS (and what others are saying)] . . . . [http://www.newshare.com/wiki/index.php/Blueprint-video WATCH VIDEO ARCHIVES]</H4>
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<HR>
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Given these challenges – rising public concern about advertising and privacy, and shrinking support for reporting – it’s time to ask: What, now, are the building blocks for a new information economy? <br>
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They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br><br>
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<strong>
 
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<big>Join the Donald W. Reynolds Journalism Institute on Dec. 2-3 in Washington, D.C., as we assess the materials needed to build an open marketplace for sharing and selling digital information. A marketplace open to participants of all sizes and all views, where the common currencies include trust, identity enabling unfettered products, prices and services.</big>
 
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</strong>
 
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==THE LANDSCAPE==
 
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Why now? Because of game-changing, and recent, developments:
 
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<br>
 
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*Major ad-supported web sites are increasingly dependent upon third-party “cookies” for targeted ad serving just as the public and regulators are seeking to curtail the practice. A [http://www.commonsensemedia.org/about-us/press-room/press-releases/online-privacy-poll Zogby International poll] released [http://news.yahoo.com/s/nm/20101008/wr_nm/us_privacy_poll Oct. 8] found 85 percent of U.S. parents and 85 percent of U.S. teen-agers want online companies to ask their permission before sharing information with advertisers, and 88 percent of parents would support a law making “opt in” a legal requirement. [http://www.zogby.com/Soundbites/ReadClips.cfm?ID=19472 (BACKGROUND)]
 
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*The New York Times Co. [http://rjiblog.org/2010/10/09/paywallcharging-nytimes-ceos-audio-interview-comments-at-the-world-editors-forum-hamburg-oct-7/ will announce during December] details of its “metered paywall” approach to digital content sales across multiple platforms. Why is [http://www.editorsweblog.org/multimedia/2010/10/audio_janet_robinson_of_the_new_york_tim.php <I>The Times</I>] is taking this approach and will other publishers do so, too?
 
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*Midwest publishers have formed the [http://www.newshare.com/wiki/index.php/Andac American Newspaper Digital Access Corp.] to collaborate on archives, tearsheets, charging and legal advertisements. Find out what will be their first service.
 
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*<i>The Times, The Washington Post</i> and Gannett Co. Inc. have invested $12 million in “stealth” startup [http://www.lostremote.com/2010/09/29/media-companies-invest-in-news-startup-ongo/ Ongo] to build a common user experience for the sharing of digital content. Hear experts suggest the likely outlines of this service.
 
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*Hearst, Conde Naste, Time Inc., News Corp. and Meredith Corp. are planning next year a common platform for the display  -- and sale – of magazine and news services through their joint venture, [http://www.nextissuemedia.com/press.php Next Isssue Media Inc.] How’s it coming?
 
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*The New York Times, News Corp. and Gannett Co. Inc. are reportedly planning to have subscription-based news apps on the [http://online.wsj.com/article/SB10001424052748704011904575538351958125226.html Android-powered Samsung 7-inch Galaxy tablet] when it goes on sale before the end of the year.
 
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*There’s more . . . Apple is said to be working on a digital-content store to take iTunes well beyond music and video . . . Google Inc. is talking with publishers about its NewsPage content-sales service . . . and Facebook seems likely to try and turn Facebook Credits into a generalized payment service beyond games. <br>
 
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|http://farm3.static.flickr.com/2170/2170612303_84fa8e8edf_m_d.jpg <br>[http://www.flickr.com/photos/manning999/2170612303/in/pool-72383950@N00 SILOED (Credit)]
 
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<big>Each of these initiatives represents a silo – an attempt by a portion of the marketplace to serve a territory and set of users. What could bring these emerging “walled gardens” together, for the benefit of users? Is there an analogy from another industry? Bank ATM networks began local, grew regionally, and then connected nationally and internationally. </big>
 
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How do we advance the user experience to the point where a user who wants the convenience of one account, one digital wallet, one identity, can gain access to and purchase information without walls?
 
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==THE MISSION==
 
  
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The mission of “Blueprint to Building: Framing the Marketplace for Digital Information” is this: Consider developing voluntary “building codes” which will enable the privacy-protected sharing of users – and atomized content – across all these emerging platforms. Just as the World Wide Web describes a standard for information transfer, will we ever have standards for privacy protection and information payments?
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Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</b>
  
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===Listen to some of the experts:===
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==WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (SHORT VIDEO)] . . . [http://www.newshare.com/wiki/index.php/Blueprint-video ALL VIDEO ARCHIVES]==
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The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
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*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
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*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br>
  
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"It is technically impossible for Yahoo! to be aware of all software or files that may be installed on a user's computer when they visit our site," Anne Toth, Yahoo's vice president of global policy and head of privacy, wrote to U.S. Reps. Edward Markey (D-Mass.) and Joe Barton (R-Texas). Microsoft Corp., YahooInc. and AOL Inc., AT&T Corp., CareerBuilder.com, Comcast Corp., Merriam-Webster.com, News Corp.'s MySpace.com, New York Times Co.'s About.com, Photobucket.com and Verizon Communications Inc. Removing tracking devices entirely would be "very detrimental to our business," CareerBuilder.com Chief Executive Matt Ferguson wrote to the lawmakers. "Nonetheless we are currently reviewing technology to determine whether we can adopt techniques to allow us to better monitor and control third-party cookies."
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==Who we are: The participants==
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====Who came Dec. 3-5 to Columbia, Mo.?]====
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*[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Review the list] and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." Join our [http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2533696&loc=en_US email update list] or our [http://groups.google.com/group/infovalet collaborative listserve.]
  
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In the digital realm, paid content is a necessity, says Christoph Riess, CEO of the World Association of Newspapers and News Publishers. “Will paid content generate revenue?” he asked in a speech to the World Editors Forum on Oct. 8 in Hamburg, Germany. “It's not a question of yes or no. It's question of how. In order to survive, we have to do it.”
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====Faces: Documenting the discussions, and the spaces====
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http://www.editorsweblog.org/multimedia/2010/10/christoph_riess_about_the_future_of_news.php
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*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]
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====Jeff VanderClute: A first cut at synthesis====
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*Read participant [http://newshare.com/wiki/index.php/Blueprint-participant-vanderclute Jeff VanderClute's] first [http://newshare.com/wiki/index.php/Blueprint-synthesis attempt to synthesize.]
  
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“I would say in early December you are going to see the full explanation in regard to the meter, full explanation with regard to the pricing,” Janet Robinson, CEO of the New York Times Co., said Oct. 7 in an interview posted as audio at EditorsWebLog. She said, “We have spent two years preparing for our metered model and I think the way we feel about the metered model – it stills allows us to be part of the open web ecosystem.”
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====Steve Mott: For newspapers: Three sources of value at stake====
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http://www.editorsweblog.org/multimedia/2010/10/audio_janet_robinson_of_the_new_york_tim.php
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*Study Mott's [http://newshare.com/wiki/index.php/Blueprint-mott embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?
  
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“Clearly there is acknowledgement the industry needs to build scale quickly by collaboration,” says one news-industry researcher. “But the question is who’s platform?”  Perhaps the answer is: No one company’s platform, but rather an open platform and open standards for trust, identity and information commerce with which all may participate, and profit.  
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====Elizabeth Osder: Tech development or trade initiative?====
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*Elizabeth Osder [http://newshare.com/wiki/index.php/Blueprint-osder discusses the loss of value] on both sides if the equation, and whether IVP is a tech development or a trade association.  
  
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==HOW WE’LL PROCEED: THE TRACKS==
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====Bill Densmore: Lead RJI researcher on IVP====
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[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]
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====Lee Wilkins: Privacy research====
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Missouri School of Journalism Prof. Lee Wilkins is overseeing a national survey on how the public values privacy in exchange for services or benefits. Read [http://www.newshare.com/docs/privacy-literature.doc the literature review.]
  
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“From Blueprint to Build: Framing the Marketplace for Digital Information,” will set the scene with a dinner, talk and discussion on Thurs., Dec. 2, 2010. Joining us at an optional pre-dinner reception will be executives of some of the companies and initiatives who seem most likely to have access to tools for framing the new information marketplace.  
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==Where we're starting==
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====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====
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*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (READ MORE)]
  
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For the day on Friday, we’ll resolve into five tracks, each lead by a domain expert, for roundtable discussions focused on posing ideas for research, plans for experiments and frameworks for platform and standards collaboration that foster competition and open markets. Here are the tracks:  
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====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====
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*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. [http://web.missouri.edu/~bowera/infovalet.html (FLASH ANIMATION)]
  
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===TRACK ONE:  Pricing and Packaging===
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====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====
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*Competitors should never be able to collude on pricing or service terms. But is it possible to describe a standard method for enabling dynamic, competitive pricing that changes based on time, use or user? So that individual information objects may be mixed, aggregated, disaggregated and shared and valued easily and broadly? A look at current and planned research and testing. <br>
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*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.
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<I>Proposed track leaders: Martin Langeveld, CircLabs Inc., and Charlie Terry (ex CompuServe and Comtex)</I>
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====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====
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*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].
  
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===TRACK TWO: Trust, Identity and Commerce===
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==What did we discuss?==
  
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*Federated authentication and microaccounting. Before the Internet, online services provided one-account, one-bill access to information. The Internet does not. Why not? Who’s working on this challenge and how might it be advanced?  <br>
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====Establishing common language: What is the IVP?====
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<I>Proposed track leaders: Paul Trevithick, Azigo Inc. and Richard Lerner, Clickshare Service Corp. </I>
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*Everyone had read about the IVP idea. Our first step was to [http://newshare.com/wiki/index.php/Blueprint-25words define it's consumer and business purposes,] in terms all participants could endorse. It took six tries, and we were there.  
  
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*TRACK THREE: Advertising One-to-One===
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====Form of ownership: The co-op or L3c?====
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*As mass-market advertising splinters into one-to-one targeted marketing, the role of publisher changes from gatekeeper providing access to the market to “information valet”  -- learning the needs of individual consumers and matching them with services. How will publishers be rewarded? <br>
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*Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the [http://newshare.com/wiki/index.php/Blueprint-resources-l3c Vermont L3C] statute. We also consider the possibility of [http://newshare.com/wiki/index.php/Ivp-ownership-cooperative cooperative ownership.] Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.
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<I>Proposed track leaders: Stephanie Padgett and  Doc Searls</I>
 
  
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===TRACK FOUR: The News Social Network. ===
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====Sorting out the stakeholder: Needs and questions====
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*News used to be chosen and published by editors. Now it’s often curated, tweeted and posted by your friends. How can trusted news sources leverage, improve and co-exist with the social-network live stream?
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*On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of [http://newshare.com/wiki/index.php/Blueprint-bullets conceptual bulletpoints.]
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<I>Proposed track leaders:  Jeff Vander Clute and Merrill Brown.</I>
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Throughout the day, Chuck Peters [http://newshare.com/pdf/blueprint-live-blog-12-04-08.pdf live-blogged.]
  
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==THE WRAPUP – NEXT STEPS==
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====Friday gets specific: A laundry list of actions, tasks====
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*By Friday morning, it was time to get specific. [http://newshare.com/wiki/index.php/Blueprint-Friday Ideas for action] included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.
  
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By 3 p.m. on Friday, we’ll wrap the day’s ideas in a joint session producing fresh insights, next steps, and formats for continued collaboration.
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==What happens next?==
  
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==THE BACKGROUND==  
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====What is your privacy worth to you: A study====
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*Mizzou Prof. Lee Wilkins and graduate-assistant Seth Ashley outlined a national study of at least 1,200 respondents to be conducted in January to [http://newshare.com/wiki/index.php/Blueprint-program-privacy understand how people of different ages value their privacy,] and what they will trade it for.
  
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“From Blueprint to Build: Framing the Marketplace for Digital Information,” builds on earlier work of the Reynolds Journalism Institute in 2008, 2009 and earlier this year. RJI’s intention is to foster discussions with lead to ideas, experiments, research and solutions that sustain the values, principles and purposes of journalism.
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====Making the list of components, collaborators====
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*Led by Elizabeth Osder, Steve Mott and others, we put together a [http://newshare.com/wiki/index.php/Blueprint-comparables list of services comparable to parts of IVP,] and companies or industries who might collaborate. RJI will document each for the IVP development plan.  
  
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*http://www.newshare.com/wiki/index.php/Event-blueprint
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====THE PLAN: Bullet-pointed tasks in seven areas====
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*http://www.newshare.com/wiki/index.php/Gwu-program
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*We made a [http://newshare.com/wiki/index.php/Blueprint-next-step-task-areas bullet-pointed list of next steps] in seven task areas, with results feeding into a development/business plan. Charles Andres contributed [http://newshare.com/wiki/index.php/Blueprint-resources-identity useful links in the identity-card/privacy space.]
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*http://www.newshare.com/wiki/index.php/Infotrust-blueprint2
 
  
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====Collaborations percolating====
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*By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark [http://www.informationvalet.org the Information Valet blog], join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.
  
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====The bottom line: Is this of interest?====
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*After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. [http://newshare.com/wiki/index.php/Blueprint-closing Read what they said.]
  
  
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<hr>[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR>
  
 
[[Image:Blueprint-banner.jpg|1000px|thumb|left|.]]
 
[[Image:Blueprint-banner.jpg|1000px|thumb|left|.]]
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[[Category:Infotrust]]

Latest revision as of 03:30, 16 January 2011

[The Information Valet Project]
View all photos by Josh Rowan

Contents

Blueprinting the Information Valet Economy

OTHER LINKS/COMMENT . . . ABOUT THE NEW(S)SOCIAL NETWORK . . . INFORMATION VALET PROJECT BLOG . . . . RSS FEED

RJI PICTURED
Break-out rooms
THE RJI VISION
Forum-style discussion
Small-group collaboration

Building a collaborative, shared-user network

A wrapup of the December 3-5, 2008 summit at the
Donald W. Reynolds Journalism Institute
Columbia, Missouri

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their pre-arranged mission: invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. (What's that? See "Where we're starting," below.)

They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

WHY IS 'BLUEPRINT THE IVP' NEEDED? (SHORT VIDEO) . . . ALL VIDEO ARCHIVES

The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.

  • Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
  • The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.

Who we are: The participants

Who came Dec. 3-5 to Columbia, Mo.?]

Faces: Documenting the discussions, and the spaces

Jeff VanderClute: A first cut at synthesis

Steve Mott: For newspapers: Three sources of value at stake

Elizabeth Osder: Tech development or trade initiative?

  • Elizabeth Osder discusses the loss of value on both sides if the equation, and whether IVP is a tech development or a trade association.

Bill Densmore: Lead RJI researcher on IVP

Bill Densmore is a 2008-2009 Reynolds Journalism Institute Fellow working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. (MORE ABOUT) The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. (SEE: PDF download, fellowship proposal)

Lee Wilkins: Privacy research

Missouri School of Journalism Prof. Lee Wilkins is overseeing a national survey on how the public values privacy in exchange for services or benefits. Read the literature review.

Where we're starting

What is the Information Valet Project?

  • A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. (READ MORE)

AUDIO: Short talks on the concept and design

  • Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. (FLASH ANIMATION)

What was on the agenda?

  • Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.

Tweet, chat, web wiki -- the convening resources

What did we discuss?

Establishing common language: What is the IVP?

Form of ownership: The co-op or L3c?

  • Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the Vermont L3C statute. We also consider the possibility of cooperative ownership. Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.

Sorting out the stakeholder: Needs and questions

  • On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of conceptual bulletpoints.

Throughout the day, Chuck Peters live-blogged.

Friday gets specific: A laundry list of actions, tasks

  • By Friday morning, it was time to get specific. Ideas for action included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.

What happens next?

What is your privacy worth to you: A study

Making the list of components, collaborators

THE PLAN: Bullet-pointed tasks in seven areas

Collaborations percolating

  • By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark the Information Valet blog, join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

The bottom line: Is this of interest?

  • After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. Read what they said.


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