Difference between revisions of "Blueprint"

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[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
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[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]
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<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
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[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh Rowan]]]
 
=<b>Blueprinting the Information Valet Economy</b>=
 
=<b>Blueprinting the Information Valet Economy</b>=
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===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri .....................................<u>[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW]</u>===
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<h2>
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<h3>
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*NEW: [http://www.newshare.com/wiki/index.php/Infotrust-blueprint2 Blueprint Update: June 23-25, 2010 event at RJI]
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[http://densmore.newshare.com/wiki/index.php/blueprint-program  PROGRAM/SCHEDULE] . .
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</h2>
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[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S COMING] . .  
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[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR>
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[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . .  
 
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[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .  
 
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[http://search.twitter.com/search?q=%23infovalet TWITTER #infovalet]
 
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</h3>
 
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<hr>
 
  
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[[Image:Rji-ideas.jpg|thumb|150px|left|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
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[[Image:Ivp-conference-room.jpg|150px|thumb|right|Break-out rooms]]
 
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
 
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
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[[Image:Ivp-forum.jpg|150px|thumb|left|Forum-style discussion]]
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[[Image:Ivp-library.jpg|150px|thumb|left|Small-group collaboration]]
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===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===
 +
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
 +
<b>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their [http://www.newshare.com/ivp-flyer.pdf pre-arranged mission:] invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. ''(What's that? See "Where we're starting," below.)''<br>
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<hr><H4>
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*[http://newshare.com/wiki/index.php/Blueprint-links KEY PARTICIPATION LINKS (and what others are saying)] . . . . [http://www.newshare.com/wiki/index.php/Blueprint-video WATCH VIDEO ARCHIVES]</H4>
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<HR>
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They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br><br>
  
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<h4>A senior-level strategy session designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information. </h4>
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Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</b>
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=YOU'RE INVITED=
 
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<H3>Please join us Dec. 3-5 at the [http://en.wikipedia.org/wiki/Missouri_School_of_Journalism largest and finest journalism school] in America . . . the [http://en.wikipedia.org/wiki/University_of_Missouri first public university west of the Mississippi] . . . at the [http://rji.missouri.edu/vision-and-mission/index.php first institution] dedicated to inventing, researching, shaping and sustaining the future of journalism . . . to help us draw the blueprint for the next great Internet innovation.</h3>
 
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<hr>[http://www.newshare.com/ivp-flyer.pdf DOWNLOAD 2-PAGE FLYER (PDF)] . . . [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/show/ WHERE WE'RE MEETING (slide show)]<hr>
 
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You're invited to "Blueprinting the Information Valet Economy," a unique, two-day, action-planning session designed to change the landscape for news and information-service providers, artists and publishers. We'll plan, join and start setting up the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere.
 
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==WHY IS 'BLUEPRINT' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==
 
  
 +
==WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (SHORT VIDEO)] . . . [http://www.newshare.com/wiki/index.php/Blueprint-video ALL VIDEO ARCHIVES]==
 
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.  
 
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.  
 
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.  
 
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.  
 
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br>
 
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br>
  
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[[Image:Blueprint-banner.jpg|1000px|thumb|right|.]]
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==Who we are: The participants==
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<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR>
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====Who came Dec. 3-5 to Columbia, Mo.?]====
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*[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Review the list] and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." Join our [http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2533696&loc=en_US email update list] or our [http://groups.google.com/group/infovalet collaborative listserve.]
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[[Image:Ivp-conference-room.jpg|180px|thumb|left|Break-out rooms]]
 
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[[Image:Ivp-forum.jpg|180px|thumb|left|Forum-style discussions]]
 
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[[Image:Ivp-library.jpg|180px|thumb|left|Small-group collaboration]]
 
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==WHAT TO EXPECT==
 
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A fast-paced, informal, focused set of briefings, discussions and round-table, task-oriented breakout work sessions designed in two days. We'll lay out specifications, then draw a consensus, then draw a conceptual blueprint for a shared-user Internet network. It could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.
 
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On Dec. 4, breakout groups will start creating frameworks for the Information Valet economy in law, governance,marketing, advertising, technology, user identity and transactions. Our intention is not to proscribe a precise system, but rather to consider the new relationships the Internet enables among users and information providers -- why it is breaking some businesses, and creating others.
 
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==WHO SHOULD PARTICIPATE==
 
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If you are an executive or strategist in advertising, financial services, telecommunications, publishing, health-care or entertainment, public-policy or political expert, artist, marketer or privacy advocate you're likely to gain important new insights into the future of your business or passion by attending, "Blueprinting the Information Valet Economy."
 
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[http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/ VIEW ADDITIONAL PHOTOS] . . . [http://www.flickr.com/photos/29760471@N08/sets/72157607001164540/show SLIDE SHOW VERSION]
 
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==TWO LEVELS OF PARTICIPATION==
 
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<ul><ul>
 
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*Invited Members/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC). Reduced registration applies to this group, to make it clear that we are inviting them to consider contributing their time and institutional support as a result of what we all learn.
 
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<br>
 
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*General participants -- Registration is open to the public, until we reach a limit beyond which active one-on-one interaction and participation could be difficult.
 
  
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====Faces: Documenting the discussions, and the spaces====
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*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]
 +
====Jeff VanderClute: A first cut at synthesis====
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*Read participant [http://newshare.com/wiki/index.php/Blueprint-participant-vanderclute Jeff VanderClute's] first [http://newshare.com/wiki/index.php/Blueprint-synthesis attempt to synthesize.]
  
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</ul></ul><br>
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====Steve Mott: For newspapers: Three sources of value at stake====
 +
*Study Mott's [http://newshare.com/wiki/index.php/Blueprint-mott embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?
  
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==WHY NOW?==
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====Elizabeth Osder: Tech development or trade initiative?====
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[[Image:All-thats-left.jpg|250px|thumb|right|[http://www.mediagiraffe.org/valet.pdf THE NEED]]]
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*Elizabeth Osder [http://newshare.com/wiki/index.php/Blueprint-osder discusses the loss of value] on both sides if the equation, and whether IVP is a tech development or a trade association.  
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Today we face a challenge not just for democracy -- how to support independent, fact-based reporting -- but for our own enjoyment as well -- how to find, sort and encourage the information and entertain we enjoy as citizens and people.
 
  
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When people like Vint Cerf and Tim Berners-Lee helped invent key parts of the Internet and World Wide Web, no one foresaw that a one-time defense-industry experiment and academic research network would become a key engine of worldwide commerce.
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====Bill Densmore: Lead RJI researcher on IVP====
 +
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]
 +
====Lee Wilkins: Privacy research====
 +
Missouri School of Journalism Prof. Lee Wilkins is overseeing a national survey on how the public values privacy in exchange for services or benefits. Read [http://www.newshare.com/docs/privacy-literature.doc the literature review.]
  
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Their elegant inspiration -- protocols that did barely what was necessary, and nothing more, has fostered nearly two decades of furious, independent, free-market innovation.  But we now know there are some missing pieces:
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==Where we're starting==
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<ul><ul>
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====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====
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<li>A way to get paid -- and pay for -- the exchange of small bits of value, across multiple websites.  
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*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (READ MORE)]
  
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<li>The ability to selectively control and share your identity, when desired, to obtain a personalized web experience.  
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====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====
 +
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. [http://web.missouri.edu/~bowera/infovalet.html (FLASH ANIMATION)]
  
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<li>The freedom to choose from an array of service providers for such single-account, customized convenience, rather than be forced to a single provider.<br><br>
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====[http://densmore.newshare.com/wiki/index.php/blueprint-program  What was on the agenda?]====
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</ul></ul>
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*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.
 +
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====
 +
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on  [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].
  
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==TRANSFERRING VALUE -- THE SHARED-USER NETWORK==
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==What did we discuss?==
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The technologists would call this federated authentication coupled with a four-party commerce network.  We're calling it the [http://newsafternewspapers.blogspot.com/2008/10/infovalet-at-your-service.html Information Valet Project.] The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. [http://informationvalet.wordpress.com/about (READ MORE).]
 
  
 +
====Establishing common language: What is the IVP?====
 +
*Everyone had read about the IVP idea. Our first step was to [http://newshare.com/wiki/index.php/Blueprint-25words define it's consumer and business purposes,] in terms all participants could endorse. It took six tries, and we were there.
  
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For an [http://densmore.newshare.com/wiki/index.php/Blueprint-program afternoon, a full day and a wrapup morning,] in the serenity of the Midwest prairie, and with the facilities of the just-opened, $31-million [http://rji.missouri.edu Donald W. Reynolds Journalism Institute] at our disposal, we'll hash out the governance, technologies, business models, marketing and financial operation of the Information Valet Service . . . who will own it and who will benefit.
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====Form of ownership: The co-op or L3c?====
 +
*Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the [http://newshare.com/wiki/index.php/Blueprint-resources-l3c Vermont L3C] statute. We also consider the possibility of [http://newshare.com/wiki/index.php/Ivp-ownership-cooperative cooperative ownership.] Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.
  
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==TAKE CHARGE OF DISRUPTION==
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====Sorting out the stakeholder: Needs and questions====
 +
*On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of [http://newshare.com/wiki/index.php/Blueprint-bullets conceptual bulletpoints.]
 +
Throughout the day, Chuck Peters [http://newshare.com/pdf/blueprint-live-blog-12-04-08.pdf live-blogged.]
  
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[[Image:Blueprint.jpg|180px|thumb|left|[http://www.flickr.com/photos/43802765@N00/313714321/ Photo/Flickr]]]
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====Friday gets specific: A laundry list of actions, tasks====
 +
*By Friday morning, it was time to get specific. [http://newshare.com/wiki/index.php/Blueprint-Friday Ideas for action] included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.
  
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If you are a senior executive or strategist in the news, telecommunications, wireless, technology, health care, financial services or entertainment businesses, we urge you to joining us. Because the Information Valet Project could change your business in ways you haven't imagined. For once, it's your chance to shape disruption to your advantage -- before it occurs.
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==What happens next?==
  
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In the development of any transformative technology, a time arrives for collaboration that does not stop competition . . . but enables it -- by creating rules . . .  and a level playing field. Whether it's settling on 60-cycles alternating current, or establishing the railroad-track guage, or the Bluetooth specifications . . . technology requires standardization before the real change begins.
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====What is your privacy worth to you: A study====
 +
*Mizzou Prof. Lee Wilkins and graduate-assistant Seth Ashley outlined a national study of at least 1,200 respondents to be conducted in January to [http://newshare.com/wiki/index.php/Blueprint-program-privacy understand how people of different ages value their privacy,] and what they will trade it for.
  
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As a participant in "IVP Blueprint," you are accepting a challenge to lead this pattern again in creating crucial new standards . . . to add a new dimension to the Information Superhighway that rigorously respects personal privacy, yet takes Internet information commerce to a new level of sharing -- and competition.
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====Making the list of components, collaborators====
 +
*Led by Elizabeth Osder, Steve Mott and others, we put together a [http://newshare.com/wiki/index.php/Blueprint-comparables list of services comparable to parts of IVP,] and companies or industries who might collaborate. RJI will document each for the IVP development plan.  
  
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You may never have been to [http://en.wikipedia.org/wiki/Columbia_Missouri Columbia, Missouri.] And you may never return again.  But please don't miss this chance to visit America's heartland, at a special time and for a critical reason. The connections you make, the ideas you'll share . . . and hatch . . . should inform your business and your life for years to come.
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====THE PLAN: Bullet-pointed tasks in seven areas====
 +
*We made a [http://newshare.com/wiki/index.php/Blueprint-next-step-task-areas bullet-pointed list of next steps] in seven task areas, with results feeding into a development/business plan. Charles Andres contributed [http://newshare.com/wiki/index.php/Blueprint-resources-identity useful links in the identity-card/privacy space.]
  
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==COSTS==
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====Collaborations percolating====
 +
*By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark [http://www.informationvalet.org the Information Valet blog], join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.
  
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We have streamlined the cost of convening "Blueprint," which includes dinner on Wednesday, lunch and dinner on Thursday and breakfast on both Thursday and Friday at the just-opened Hampton Inn, where our special room rate is $99.00 [http://hamptoninn.hilton.com/en/hp/groups/personalized/COUUMHX-RJS-20081203/index.jhtml (BOOK NOW)] when booked online. From the [https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 registration page,] you will be asked to pay (MasterCard or Visa only):
+
====The bottom line: Is this of interest?====
 +
*After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. [http://newshare.com/wiki/index.php/Blueprint-closing Read what they said.]  
  
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*"Founding Collaborator" -- $75.00 -- If you received an email invitation before Oct. 16
 
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*"Project Collaborator" --  $95.00 -- If you plan an active, ongoing role
 
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*"Regular Participant" --  $145.00 -- If you're interested enough to come but not sure after that
 
  
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<hr>[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://www.mediagiraffe.org/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]<HR>
  
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<hr>
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[[Image:Blueprint-banner.jpg|1000px|thumb|left|.]]
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[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . .
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[[Category:Infotrust]]
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[http://densmore.newshare.com/wiki/index.php/blueprint-program  THE PROGRAM/SCHEDULE] . . .
 
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[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . .
 
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[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . .
 

Latest revision as of 03:30, 16 January 2011

[The Information Valet Project]
View all photos by Josh Rowan

Contents

Blueprinting the Information Valet Economy

OTHER LINKS/COMMENT . . . ABOUT THE NEW(S)SOCIAL NETWORK . . . INFORMATION VALET PROJECT BLOG . . . . RSS FEED

RJI PICTURED
Break-out rooms
THE RJI VISION
Forum-style discussion
Small-group collaboration

Building a collaborative, shared-user network

A wrapup of the December 3-5, 2008 summit at the
Donald W. Reynolds Journalism Institute
Columbia, Missouri

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their pre-arranged mission: invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. (What's that? See "Where we're starting," below.)

They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

WHY IS 'BLUEPRINT THE IVP' NEEDED? (SHORT VIDEO) . . . ALL VIDEO ARCHIVES

The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.

  • Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
  • The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.

Who we are: The participants

Who came Dec. 3-5 to Columbia, Mo.?]

Faces: Documenting the discussions, and the spaces

Jeff VanderClute: A first cut at synthesis

Steve Mott: For newspapers: Three sources of value at stake

Elizabeth Osder: Tech development or trade initiative?

  • Elizabeth Osder discusses the loss of value on both sides if the equation, and whether IVP is a tech development or a trade association.

Bill Densmore: Lead RJI researcher on IVP

Bill Densmore is a 2008-2009 Reynolds Journalism Institute Fellow working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. (MORE ABOUT) The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. (SEE: PDF download, fellowship proposal)

Lee Wilkins: Privacy research

Missouri School of Journalism Prof. Lee Wilkins is overseeing a national survey on how the public values privacy in exchange for services or benefits. Read the literature review.

Where we're starting

What is the Information Valet Project?

  • A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. (READ MORE)

AUDIO: Short talks on the concept and design

  • Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project. (FLASH ANIMATION)

What was on the agenda?

  • Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.

Tweet, chat, web wiki -- the convening resources

What did we discuss?

Establishing common language: What is the IVP?

Form of ownership: The co-op or L3c?

  • Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the Vermont L3C statute. We also consider the possibility of cooperative ownership. Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.

Sorting out the stakeholder: Needs and questions

  • On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of conceptual bulletpoints.

Throughout the day, Chuck Peters live-blogged.

Friday gets specific: A laundry list of actions, tasks

  • By Friday morning, it was time to get specific. Ideas for action included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.

What happens next?

What is your privacy worth to you: A study

Making the list of components, collaborators

THE PLAN: Bullet-pointed tasks in seven areas

Collaborations percolating

  • By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark the Information Valet blog, join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

The bottom line: Is this of interest?

  • After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. Read what they said.


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