What Clickshare DOES do

1. Allow independent publishers to share users/information across multiple sites

2. "Session"-oriented user authentication

3. Validation of user to multiple sites with a single ID

4. Real-time, off-site aggregation of user page access for:
   • Verifiable third-party audience measurement
   • Micro-transaction enablement
   
   
5. User profiling and optional serving of custom information:
   • By service classes (sub-networks)
   • By expressed topical interests