Rji-pivot-project-nevada-media

4. Nevada Media

• A prototype place-based service that convenes, supports and fosters collaboration in an emerging news and information ecosystem, using American Public Media's Public Insight Network. It serves as an incubator for new forms of partnerships that are particularly relevant for small-to-medium-sized media markets.Champion: Al Stavitsky.
  

BACKGROUND ON AL STAVITSKY

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The Nevada Media Alliance is a journalism partnership conceived and coordinated by the Reynolds School of Journalism and Center for Advanced Media Studies at the University of Nevada, Reno, to begin in the fall of 2012. The alliance brings together Reynolds School faculty and students, Reno public radio and television stations, the University's Mathewson-IGT Knowledge Center (a library and media production center), and the Reno Collective (citizen content producers and programmers). It utilizes American Public Media's Public Insight Network to tap into crowd sourced information and citizen experience. Student-produced news and information content, in collaboration with professional journalists and citizen members, will be broadcast and published online on public media channels, and amplified through social media, community forums and public events.
This partnership seeks to provide transformative experiential-learning opportunities for students, augment the limited news workforces of local public broadcasters, engage community members to foster more participatory journalism, model best journalistic practices for citizen producers, and promote experimentation with interactive and mobile tools for local journalism and information. This alliance will also serve as an incubator for new forms of partnership that are particularly relevant for small-to-medium-sized media markets.

This project answers the call from various national reports, notably that of the Knight Commission on the Information Needs of Communities in a Democracy and Columbia University’s “The Reconstruction of American Journalism,” for journalism educators and public broadcasters to take more active roles in producing accountability journalism. In addition, as citizen-generated content increasingly becomes part of the information marketplace, the NMA provides a place at the table for journalism educators and public broadcasters in fostering  ethical standards of practice for “citizen journalism.”

Alan G. Stavitsky
Dean and Fred W. Smith Chair
Donald W. Reynolds School of Journalism
University of Nevada, Reno
[mailto:ags@unr.edu ags@unr.edu