Difference between revisions of "Blueprint-stakeholders-advertising"
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[[Image:Service-poster.jpg|180px|thumb|left|Service issues]] | [[Image:Service-poster.jpg|180px|thumb|left|Service issues]] | ||
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| − | *Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. | + | **Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. |
| − | *Tech realities to include: | + | **Tech realities to include: |
| − | *Micropayments | + | **Micropayments |
| − | *Direct channels to groups | + | **Direct channels to groups |
| − | *Needs to work with existing systems (blogs, social networks) | + | **Needs to work with existing systems (blogs, social networks) |
| − | *Has to be trusted, opt-in system | + | **Has to be trusted, opt-in system |
Revision as of 06:51, 7 December 2008
Values for stakeholders/questions -- advertising
Privacy/trust
- Legal conformance (may requires laws that don’t exist)
- Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
- How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
- Reality – state law will move faster than federal law. Federal will emerge from it.
- Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
- Transparency as much as possible with consumers. Trust fundamental to making system work.
- Technology has to reflect all these principles of privacy policy.
Services
- Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
- Tech realities to include:
- Micropayments
- Direct channels to groups
- Needs to work with existing systems (blogs, social networks)
- Has to be trusted, opt-in system
