Blueprint-stakeholders-advertising

Values for stakeholders/questions -- advertising

Privacy/trust

• Legal conformance (may requires laws that don’t exist)
• Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
• How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
• Reality – state law will move faster than federal law. Federal will emerge from it.
• Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
• Transparency as much as possible with consumers. Trust fundamental to making system work.
• Technology has to reflect all these principles of privacy policy.

Services

• Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
• Tech realities to include:
• Micropayments
• Direct channels to groups
• Needs to work with existing systems (blogs, social networks)
• Has to be trusted, opt-in system