Blueprint-next-step-task-areas

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Revision as of 02:31, 7 December 2008 by Bill Densmore (talk | contribs)

Next-step task areas for IVP collaborators

Here are six task areas for Information Valet Project collaborators, and bullet-point tasks within each. (Collaborators please add to/edit this list by using the wiki edit function. Click on the tab at the top of page and remember to click on "Save page" tab when done editing)

Legal/corporate form/governance

  • Five case studies – Bluetooth, OPA, NCN, formed/benefits
  • Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both.
  • Payment guarantees and liabilities –- who bears
  • Profit or nonprofit organization?
  • Should this be trade association to mitigate all the legal/liability issues?
  • What is hte governance? How are decisions made about who gets admitted? Participation rules?

Marketing

  • Concept needs a marketing-requirements document
  • How to launch with a significant network in place
  • Is this marketed B-to-B or B-to-C or both? In what sequence?
  • Define what the rewards system is for the users
  • What are the terms –- name of agent (news organization) vs. name of the operating service.
  • How to position the news organization as a information repository handler

Advertising

  • How does IVP facilitate role of advertising by moving money around ecosystem
  • Might just be revenue generation – is “advertising” too limiting term?
  • Revenue generation through advertising or other business models
  • How to get money in hands of people who create content other than subscriptions

Support of Content

  • Determine what types of content are going to be involved: Examples: News, academic, medical, legal, other trade/niche, music, audio, video/movies, self-help, games, databases, other multimedia?
  • Is a standard metada protocol required?
  • How and if we price it / per item / by subscription / something else? To market?
  • Who is going to provide content? Traditional media? Individuals? Both?
  • Identify early adopters
  • Is this processing of content (service) rather than owning content (product)?
  • Who owns content? Community? Proprietary?
  • Identify topic areas no one has claimed yet
  • Who does the filter? Is the IV Service a filter, or a neutral pipe?
  • Pricing by article, subject, domain, phrase, concept?
  • What is role of traditional journalism?
  • Support variable pricing based on time, market, user metrics?

Privacy/demographics/identity

  • Use/ownership/custodianship of privacy information
  • What will people exchange for their privacy?
  • Need a framework for rules, like OECD guidelines
  • Stress transparency
  • Rules for exchange/repurposing of information
  • Rules about use of information collected in service; what if companies go out of business; is information asset of company; better to do it the way money is treated. Money always belongs to individual.
  • Literature review on ownership of identify; opportunities and liabilities of being “custodians” of peoples’ personal information. Is there a core of information that can’t be traded/sold?
  • Law firm representing custodians of personal information. Legal discussion as detailed as technical; hard to bridge two worlds. (39 states security notice breach laws) IDEA.


Business models/financial

  • Credit/risk issues
  • How does the economic status of user affect access?
  • Do we need a virtual "public library" aspect?
  • Market pricing -- scale of network will determine its value
  • Figure out staging: How cait be started in a very simply way right now?
  • Can charge/no charge and reward cases be an option of the local InfoValet provider?
  • Flesh out VRM vs. CRM approach which still works for vendors
  • Recognize that advertising is content too because it attracts readers -- e.g., Craig's list

Technology/IP rights

  • Are there any patent issues?
  • Who owns an unique intellectual property created?