Blueprint-bullets

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Revision as of 02:36, 7 December 2008 by Bill Densmore (talk | contribs) (Stakeholder values from first group)

Here are bullet points recorded by breakout groups on Thursday, Dec. 4, 2008, at the IVP-Blueprint summit.


Report from the business models/legal/corp/marketing breakout group

Content creators

  • Focused reach
  • Reach tiny niches economically
  • Reach the long tail
  • Make money on other peoples information (share value)
  • A business that works
  • Ability to influence development

Content consumers

  • Convenience, security, privacy, monetizing relationships
  • Content they like
  • Content not available elsewhere
  • Saving time and money
  • Frictionless
  • Ability to influence how this develops
  • Scale ability to be compensated as creator as well as consumer

Commerce players

  • Access to trusted nodes (papers, local brands, retailers)
  • Monetize content through better value
  • Access to content to more effectively market
  • Unique channels to consumers
  • Increases advertising efficiency

Aggregators of content

  • Cuts down on acquisition cost of customers
  • Antidote to Google
  • Scale for important pieces of their business (e.g. OpenID)
  • New customers for platforms
  • Differential pricing

Educators

  • Access to different genres of communication
  • Access to new business models
  • Narrowcasting, instead of broadcast mode

Regulators (beneficiary not stakeholder?)

  • Self-policing organization (one instead of millions)
  • Capabilities for better regulation than government
  • Ability to generate new ideas and better ways of doing things

Report back from the content / syndication breakout group

Questions

  • Figure out a definition of content
  • Movement of news as process rather than product
  • How do you have transactions around it?
  • Defining the role of journalists and journalism

Defining the InfoValet (Howard's definition)

A centralized place in which news providers could exchange with each other and with users things about value, relationships, reputation, information and even money.
Examples:

  • A common registration platform – instead of many registration sites, one place where they register which gives them access to many different sites and registration information as value to all the sites that participate.
  • A PayPal like setup where if they pay for low-rate content they don’t have to enter their credit card over and over again. Simplicity.
  • Common place to sign up for text message or emails.
  • Common set of ethical standards.
  • Information exchange on the backend among participants

Report back from the advertising/demographics/privacy/ID breakout group

Privacy/trust

  • Legal conformance (may require laws that don’t exist)
  • Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context.
  • How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST?
  • Reality – state law will move faster than federal law. Federal will emerge from it.
  • Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good.
  • Transparency as much as possible with consumers. Trust fundamental to making system work.
  • Technology has to reflect all these principles of privacy policy.

Services

  • Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information.
  • Tech realities to include:
  • Micropayments
  • Direct channels to groups
  • Needs to work with existing systems (blogs, social networks)
  • Has to be trusted, opt-in system