Blueprint-bullets

Stakeholder values from first group

Content creators n focused reach n reach tiny niches economically n reach the long tail n make money on other peoples information (share value) n a business that works n Ability to influence development

Content consumers · Convenience, security, privacy, monetizing relationships · Content they like · Content not available elsewhere · Saving time and money · Frictionless · Ability to influence how this develops · Scale ability to be compensated as creator as well as consumer

Commerce players · Access to trusted nodes (papers, local brands, retailers) · Monetize content through better value · Access to content to more effectively market · Unique channels to consumers · Increases advertising efficiency

Aggregators of content · Cuts down on acquisition cost of customers · Antidote to Google · Scale for important pieces of their business (e.g. OpenID) · New customers for platforms · Differential pricing

Educators · Access to different genres of communication · Access to new business models · Narrowcasting, instead of broadcast mode

Regulators (beneficiary not stakeholder?) · Self-policing organization (one instead of millions) · Capabilities for better regulation than government · Ability to generate new ideas and better ways of doing things

CONTENT GROUP: · Questions: · Figure out a definition of content · Movement of news as process rather than product · How do you have transactions around it? · Defining the role of journalists and journalism · Define the InfoValet (Howard’s definition) · Centralized place in which news providers could exchange with each other and with users things about value, relationships, reputation, information and even money. Examples: · ‘A common registration platform – instead of many registration sites, one place where they register which gives them access to many different sites and registration information as value to all the sites that participate. · Example: A PayPal like setup where if they pay for low-rate content they don’t have to enter their credit card over and over again. Simplicity. · Example: Common place to sign up for text message or emails. · Common set of ethical standards. · Information exchange on the backend among participants

ADVERTISING

Privacy/trust · Legal conformance (may requires laws that don’t exist) · Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context. · How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST? · Reality – state law will move faster than federal law. Federal will emerge from it. · Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good. · Transparency as much as possible with consumers. Trust fundamental to making system work. · Technology has to reflect all these principles of privacy policy.

Services · Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. · Tech realities to include: · Micropayments · Direct channels to groups · Needs to work with existing systems (blogs, social networks) · Has to be trusted, opt-in system