Blueprint
Contents
- 1 Blueprinting the Information Valet Economy
- 1.1 PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
- 1.2 Building a collaborative, shared-user networkA wrapup of the December 3-5, 2008 summit at theDonald W. Reynolds Journalism InstituteColumbia, Missouri
- 1.2.1 More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.
- 1.2.2 What is the Information Valet Project?
- 1.2.3 Who participated on Dec. 3-5 in Columbia, Mo.?
- 1.2.4 What was on the agenda?
- 1.2.5 [http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources
- 2 THE BACKGROUND
Blueprinting the Information Valet Economy
PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION
What is the Information Valet Project?
- A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.
Who participated on Dec. 3-5 in Columbia, Mo.?
- Review the list and check the bios of in-resident and virtual participants in "Blueprinting the Information Valet Economy."
What was on the agenda?
- Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.
- Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including Blog reports by Emily Sussman, "tweets" via Twitter from on- and off-site participants, LiveBlogging by Chuck Peters on [THURSDAY, and on FRIDAY, plus general blog references. Check (and add to) our page of other GENERAL LINKS.
THE BACKGROUND
On Dec. 3-5, 2008 the Donald. W. Reynolds Journalism Institute (RJI) hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the Information Valet Project. . . . . (ORIGINAL FLYER ANNOUNCEMENT--PDF) . . .
Meeting in the new RJI Smith Forum and adjacent meeting spaces, some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.
WHY IS 'BLUEPRINT' NEEDED? (WATCH VIDEO)
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
- Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
- The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.
LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK . . . READ THE INFORMATION VALET PROJECT BLOG . . . . SUBSCRIBE TO OUR RSS FEED
THE PROGRAM/SCHEDULE . . . LODGING . . . TRAVEL . . .
