Blueprint
Contents
The Information Valet Project: Making the Market for Digital Information
A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.
- Proposed attendance: at least 20-30 people.
- Two levels of participation:
- Member/collaborators -- Folks who represent enterprises, instutitutions
- Participants -- Other folks who are interested. This could be a much larger group, if we can handle it. Regisration would be open. Perhaps as many as 50 more people.
PROPOSED SCHEDULE
A bullet-point summary of a possible schedule:
- Folks fly in on Saturday or Sunday and get set up at our designated event
hotel. (I'm partial to starting on Sunday, but if there is a consensus that is inappropriate, we can move everything forward one day (to start on Monday).
SUNDAY
- 3 p.m.-5 p.m. -- A convening of the member/collaborator group. These are
people we courted and invited. Each collaborator will be there because they bring something specific to the party. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models.
- 5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres
registration/reception (at hotel) for all participants.
- 6 p.m.-7 p.m. -- Buffet dinner; people encouraged to sit with
collaborators and begin discussion. Could be at hotel or other venue depending on registration/cost/logistics.
- 7 p.m.-8:30 p.m. -- Some kind of agenda-setting program (location/format
TBD) (Include welcome from Dean Mills and from President Forsee if possible)
===MONDAY===
Continental breakfast at hotel (negotiate into room rate)informal networking at hotel
- 8:30 a.m. -- Shuttle van(s) leave for RJI
- 9:00 a.m. -- convene in Fred Smith 200 at RJI
- 9 a.m.-10 a.m. -- Getting started program TBD
- 10:00 a.m.-10:30 a.m. -- Free time and tour building/Futures Lab
- 10:30 a.m.-noon -- Task group breakouts:
- Legal/corporate form -- Todd Eskelsen and Jon Hart
- Marketing -- Carole Christie and other(s) TBD
- Engineering -- TBD
- Financial/settlement -- Michelle Urness, MultiService (KC) and others -- Steve Mott, etc., Rick Lerner
- Privacy/demographics -- Lead TBD (consult with Lee/Seth)
- Business Models -- Bill Densmore and others
Other breakouts determined on the fly at 9 a.m. session
- Noon-12:30 p.m. -- more informal discussion/walking facility/Futures Lab
- 12:30 p.m. -- Relocate to someplace for lunch (Reynolds Alumni Center?)
- 1 p.m. -- During dessert, morning breakout leaders present reports
- 1:30 p.m. -- Back to RJI to reconvene
- 2:00-3 p.m. -- Discussion -- What did we learn in the AM?
- 3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.
- 3:15-3:30 p.m. -- Bio and snack/coffee break
- 3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene
- 5 p.m.-6 p.m. -- Shuttles back to hotel; unscheduled time
- 6 p.m. -- Dinner (probably at hotel or maybe Reynolds Alumni Center? Some kind of during-dessert-and-coffee program (brief)Probably a talk-show style discussion among a few key participants
- 7:30 p.m. -- Some sort of optional program back at the J-school -- maybe a
series of five-minute briefings about faculty research going on -- really
brief -- just heads up for later followup. Include a couple of students
who brief on what they have going on, too.
END -- Shuttle back to hotel
TUESDAY MORNING
Breakfast again at hotel
8:30 a.m. -- Reconvene at RJI for some kind of morning program wrapup, TBD.
10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m. Northwest departure from the Columbia airport.
Program continues somewhat informally until lunchtime; we faciliate MoExpress connections to MCI and STL, ideally departing from front of RJI.
-- bill
Bill Densmore, 2008-2009 Fellow Reynolds Journalism Institute 201 RJI Hall University of Missouri Columbia MO 65211 573-882-9812 / VOICE MAIL/CELL: 617-448-6600
MAKING THE MARKET FOR DIGITAL INFORMATION: http://www.informationvalet.org http://journalism.missouri.edu/news/2008/09-05-reynolds-institute.html
REBOOTING THE NEWS: A civic-education agenda
http://www.rebootinghtenews.org