Blueprint

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Revision as of 19:22, 26 September 2008 by 72.79.210.2 (talk) (→‎PROPOSED SCHEDULE)

DISCUSSION DRAFT:
The Information Valet Project: Making the Market for Digital Information

Blueprinting the shared user/value network
November 12-14, 2008 (or Nov. 16-18)
Columbia, Missouri

A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation.

  • Proposed attendance: at least 20-30 people.
  • Two levels of participation:
      • Member/collaborators -- Folks who represent enterprises, instutitutions or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC) This might be 15-20 people. This is a targettted/invited group. For this group, I would propose NO registration fee, to make it clear that we are inviting them to participate and we control the invitation.

      • Participants -- Other folks who are interested. This could be a much larger group, if we can handle it. Regisration would be open. Perhaps as many as 50 more people.
      For this group, I would propose to charge a registration fee, TBD (may $175) so that we can cover all the food and logistics costs of having extra people. I think we should plan for 20-25 and be delighted if we get a lot more than that. If we announce this soon, we'll have an idea at least a month before the order of magnitude of attendance.


PROPOSED SCHEDULE

A bullet-point summary of a possible schedule:

  • Folks fly in on Wednesday and get set up at our designated event

hotel.

WEDNESDAY

  • 3 p.m.-5 p.m. -- A convening of the member/collaborator group. These are

people we courted and invited. Each collaborator will be there because they bring something specific to the party. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models.

  • 5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres

registration/reception (at hotel) for all participants.

  • 6 p.m.-7 p.m. -- Buffet dinner; people encouraged to sit with

collaborators and begin discussion. Could be at hotel or other venue depending on registration/cost/logistics.

  • 7 p.m.-8:30 p.m. -- Some kind of agenda-setting program (location/format

TBD) (Include welcome from Dean Mills and from President Forsee if possible)


THURSDAY

Continental breakfast at hotel (negotiate into room rate)informal networking at hotel

  • 8:30 a.m. -- Shuttle van(s) leave for RJI
  • 9:00 a.m. -- convene in Fred Smith 200 at RJI
  • 9 a.m.-10 a.m. -- Getting started program TBD
  • 10:00 a.m.-10:30 a.m. -- Free time and tour building/Futures Lab
  • 10:30 a.m.-noon -- Task group breakouts:
      1. Legal/corporate form -- Todd Eskelsen and Jon Hart

      2. Marketing -- Carole Christie and other(s) TBD

      3. Advertising -- User-reward model, from inference to shared

      4. Content -- Syndication opportunities

      5. Engineering -- TBD -- (include reps from Project VRM / Info Card Fdtn / Identity Commons / OpenID / NACHA

      6. Financial/settlement -- Michelle Urness, MultiService (KC) and others -- Steve Mott, etc., Rick Lerner

      7. Privacy/demographics -- Lead TBD (consult with Lee/Seth)

      8. Business Models -- Bill Densmore and others

      Other breakouts determined on the fly at 9 a.m. session

  • Noon-12:30 p.m. -- more informal discussion/walking facility/Futures Lab
  • 12:30 p.m. -- Relocate to someplace for lunch (Reynolds Alumni Center?)
  • 1 p.m. -- During dessert, morning breakout leaders present reports
  • 1:30 p.m. -- Back to RJI to reconvene
  • 2:00-3 p.m. -- Discussion -- What did we learn in the AM?
  • 3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.
  • 3:15-3:30 p.m. -- Bio and snack/coffee break
  • 3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene
  • 5 p.m.-6 p.m. -- Shuttles back to hotel; unscheduled time
  • 6 p.m. -- Dinner (probably at hotel or maybe Reynolds Alumni Center? Some kind of during-dessert-and-coffee program (brief)Probably a talk-show style discussion among a few key participants
  • 7:30 p.m. -- Some sort of optional program back at the J-school -- maybe a

series of five-minute briefings about faculty research going on -- really brief -- just heads up for later followup. Include a couple of students who brief on what they have going on, too.

END -- Shuttle back to hotel

FRIDAY MORNING

Breakfast again at hotel

  • 8:30 a.m. -- Reconvene at RJI for some kind of morning program

wrapup, TBD.

  • 10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m.

Northwest departure from the Columbia airport.

  • Program continues somewhat informally until lunchtime; we faciliate

MoExpress connections to MCI and STL, ideally departing from front of RJI.

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