Rji-pivot-highlights

Pre-convening reading -- recommended highlights

Here are links to pre-convening resources which Randy Picht, Chuck Peters, Bill Densmore and others are among highlights from the general resources and participant comments pages.

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1. REVENUE: The Search for a New Business Model: An in-depth look at how newspapers are faring trying to build digital revenue / (March 5, 2012, Pew Research Center)

• In a 27-page report based on an in-depth study of proprietary sales and readership data from 37 U.S. daily newspapers, authors Tom Rosenstiel and Mark Jurkowitz conclude that "digital gains can't make up print loses and papers "are not well positioned to take advantage of ... growth in targeted advertising." The report (download PDF) quotes one executive:
  
  

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"The big issue . . . is who gets the right to deliver the time and location sensitive message. it won't be everybody that gets the right to come into my pocket and beep me because I just walked into the mall . . . So how do we, as the newspaper in town, do what we need to do now to make sure a year or two years down the road, we are the ones with permission and a trusted relationship with the consumer."

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Source: Pew Research Center

In an April 24, 2012, discussion at RJI, report authors Rosenstiel and Jurkowitz made these points:


• Why advertisers no longer need media
  
• Biggest obstacle: The "culture war"
  
• Industry execs finally talking to each other?
  
• ‘The future may not be in advertising’
  
• Focus on functions and values, not tools and procedures
  
• What about leadership?
• People who figure out the audience will own the future

See: Additional account of report.


Stijn Debrouwere

2. OVERVIEW: Looking at the breadth of news industry's challenges (Stijn Debrowere, June 18)

• Participant Stijn Debrouwere takes a look at the breadth of the industry's challlenges in this blog post prepared especially for Pivot Point participant consideration. Debrouwere works with The Gazette Co., of Cedar Rapids, Iowa, to create websites that "encourage exploration, tease out the context behind every story nad have the rich structure and metadata that's needed for repurposing across platforms." In a [Pivot Point participant Stijn Debrouwere on replacing journalism SECOND must-read personal blog post on May 4, "Fungible," he asserts that journalism is being replaced by niche websites, alternate, socially-mediated content and offers, at the end, a prescription for "How to Survive."

Google's Gingras

3. TECHNOLOGY: Eight themes on the future of journalism: Google's Gingras and Bharat talk / April 12, 2012, NiemanLab.org

• In two recent talks, the head of news products at Google Inc. spoke on May 11 at the Nieman Foundation in Cambridge, Mass., and April 26 Madrid, painting a clear vision for how technology can and likely will reinvent journalism by rethinking the "story." Some of Richard Gingras' points: Content is king, less is more, forget the homepage, find the niche. And at Cambridge, he talks about the need for evergreen background pages which provide context for ongoing stories. He calls for constant innovation, and giving reporters (the newsroom's most valuable asset) more tools. Gingras' father was production manager of The Providence Journal. Meanwhile, in Paris, Google News inventor Krishna Bharat urges news organizations to hire "restless agents of change."
• See also: Dave Winer: Curating the public rivers -- the new news-organization task (March 2012, NiemanLab.org)
  , who writes: "Therefore, the challenge for news organizations has been, for the last couple of decades, to learn how to incorporate the experience of these users and their new publishing tools, into their product -- the news."