Difference between revisions of "Jta-event"

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<i>This is the temporary home page for the Journalism Trust Association. Please bookmark and return to http://www.journalismtrust.org after April 27, 2009, when more details of the JTA will become public.</i>
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[[Image:Gwu-smpa.jpg|frame|left|[GWU SMPA Building]]]
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[[Image:Ccj-logo.gif|frame|right|[http://www.concernedjournalists.org CCJ HOME]]]
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=AN URGENT DISCUSSION:<BR><BR>"From Gatekeeper to Information Valet:<br><br>Work Plans for Sustaining Journalism"=
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===Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.===
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<hr>
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<h2>[http://www.newshare.com/wiki/index.php/Api LINK TO API SUMMIT PROCEEDS (Sept. 14-15, 2009)]</h2>
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<hr>
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==POST-EVENT UPDATES:==
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<ul><ul><ul><h4>
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*[http://rji.missouri.edu/projects/sustaining-journalism/stories/dc-event/index.php What participants said: Video shorts]
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===Video streaming of the days' sessions===
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*[http://rji.missouri.edu/projects/sustaining-journalism/stories/dc-event-video/index.php VIDEO SUMMARY OVERVIEW] -- This is the most organized way to view video archives from the day. You can choose from among nine different sessions during the day.
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Individual videos
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*[http://www.ustream.tv/recorded/1567456 Introduction -- Bill Densmore]
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*[http://www.ustream.tv/recorded/1567690 FTC attorney Susan DeSanti]
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*[http://www.ustream.tv/recorded/1567714 RJI backs "Circlabs.com" startup -- Jeff VanderClute]
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*[http://www.ustream.tv/recorded/1567965 Privacy study -- Lee Wilkins]
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*[http://www.ustream.tv/recorded/1568029 Study questions/comments]
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*[http://www.ustream.tv/recorded/1568062 Study Q&A Part 2]
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*[http://www.ustream.tv/recorded/1568069 Privacy replies: Wallace Snyder/ Matt Zanus]
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*[http://www.ustream.tv/recorded/1568110 Emily Sussman: History of charging]
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*[http://www.ustream.tv/recorded/1568227 Panel: Non-profit journalism]
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*[http://www.ustream.tv/recorded/1568621 Wrapup: What was learned]
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</h4>
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<hr>
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</ul></ul></ul>
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[http://newshare.com/wiki/index.php/Gwu-program PAYMENTS / PRIVACY / PERSONALIZATION / ADVERTISING / AGGREGATION / COLLABORATION/ RESEARCH]
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
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[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
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<hr><h3>[http://newshare.com/wiki/index.php/Gwu-program VIEW PROGRAM] / [https://extweb.missouri.edu/NewWebReg/Login.aspx?uid=3&pid=112389 REGISTER NOW]  / [http://newshare.com/wiki/index.php/Gwu-participants WHO'S PARTICIPATING?]
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/[http://tinyurl.com/cymuke VIEW/PRINT TWO-PAGE FLYER] / [http://www.newshare.com/wiki/index.php/Gwu-tuesday-dinner DINNER]</h3><hr>
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[[Image:Gwu-morton.jpg|frame|left|[Jack Morton Auditorium in use]]]
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==Setting an agenda for the future of news==
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Hearings on Capitol Hill . . . new ideas about charging for content . . . services that profoundly affect user privacy . . . huge business losses among icons of American journalism . . . thousands of layoffs.
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The news about the news is jarring. Take a day to assess the landscape. Hear about -- and contribute -- ideas and initiatives with the potential to sustain and morph journalism in the service of participatory democracy.
  
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==''A chance to stand up''==
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"From Gatekeeper to Information Valet: A Workplan for Sustaining Journalism," is a one-day symposium and idea-generation session . . . a chance to share your best ideas. It's convened by the [http://rji.missouri.edu Donald W. Reynolds Journalism Institute,] (RJI) at the Missouri School of Journalism, in collaboration with The George Washington University School of Media & Public Affairs and the [http://www.concernedjournalists.org Committee of Concerned Journalists.] It's the next step in a process which began Dec. 3-5, 2008, at [http://www.ivpblueprint.org "Blueprinting the Information Valet Economy."]
  
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<big><strong>In a story about the Project on Excellence in Journalism's 2009 [http://www.stateofthenewsmedia.org/2009/index.htm "State of the News Media"] report, Time Magazine's M.J. Stephey [http://www.time.com/time/arts/article/0,8599,1885349,00.html concluded March 16:] " . . . [I]f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please, please stand up?"</strong></big>
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We'll conduct this briefing and participatory working sessions in the state-of-the-art Jack Morton Auditorium at 805 21st Street NW, in downtown Washington, D.C., two blocks from the [http://www.stationmasters.com/System_Map/FOGGYBOT/foggybot.html Foggy Bottom Metro] stop. [http://www.wmata.com/rail/station_detail.cfm?station_id=40 ALTERNATE VIEW]
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<br><br>
 
  
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=A new collaboration -- the Journalism Trust Association=
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In one, fast-paced day, we intend to share and exchange the latest news on
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efforts to conceive and deploy tools, systems and services which morph and
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sustain the values, principles and purposes of independent journalism. We'll provide lunch and break-time refreshments
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-- all for $55.00. We'll:
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<ul><ul>
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*Exchange with participants the latest developments and ideas for sustaining
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journalism, including the Information Valet Project and other independent initiatives.
  
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The mission of the Journalism Trust Association is to help sustain, update and enrich the values and purposes of journalism through collaboration with news media, the public and public-focused institutions.  
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*Confirm, consider, or challenge, the roles of payments, privacy, advertising and
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personalization in journalism' future.
  
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*Provide details on the new Journalism Trust Innovation Engine at the Donald
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W. Reynolds Journalism Institute at the Missouri School of Journalism.
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</ul></ul>
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----
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<big>"We need many news organizations to keep our country strong. We need to help each other. We need to <b>partner,</b> we need to <b>experiment</b> and we need to accept and agree that we will continue, we will not accept failure and we need to keep trying and <b>trying different models</b> until we get it right."</big> <LI> Vivian Schiller, CEO of National Public Radio, March 30, 2009, at the [http://www.newsvision.org NewsVision Conference.]<br>
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<P>
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<big>In a March 16 Time Magazine story about the Project on Excellence in Journalism's 2009 "State of the News Media," report, M.J. Stephey wrote: " . . . (I)f solutions aren't obvious, the report's overall message is: <b>Will the future leaders of journalism please stand up?"</b></big>
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----
  
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JTA will coordinate the creation of the [http://www.infovalet.org Information Valet Service,] an online ecosystem to re-invent the value newspapers provide to their communities by transforming how content is acquired and exchanged and enabling readers and advertisers to interact on a private, one-to-one basis.  By helping newspapers, and other media outlets, turn themselves into vibrant, real-time, always-on 'social networks', the JTA hopes the InfoValet Service will usher in a new era of relevance and prosperity for content providers.  
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==[http://newshare.com/wiki/index.php/Jtia-mission The Journalism Trust Assocation initiative]==
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This participatory event will include a morning briefing on the JTA . . . a strategic overview of news-industry opportunities and challenges . . . and discussion of the origin, vision and promise of the [http://www.infovalet.org Information Valet Project.] You'll also learn about the [http://www.newshare.com/wiki/index.php/Jta-mission Journalism Trust Association] -- a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons.  
  
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http://www.newshare.com/wiki/index.php/Blueprint-form
  
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The initial form is likely to be a news-based social network, strongly relevant content, absolute control for users over their demographic and financial data, and a means to share, sell and buy content from multiple sources with a single account. The network will support news content creators by delivering high-value commercial content to end users; and will enable a two-way flow of payments or reward points in consumer accounts. 
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After lunch, [http://www.journalism.missouri.edu/faculty/lee-wilkins.html Dr. Lee Wilkins,] professor, Missouri School of Journalism, will unveil and comment on findings from a new national survey of public attitudes toward the sharing of private information via the web; Missouri graduate student Emily Sussman will document and discuss a 14-year history of efforts to "monetize" news and other web content . . . participants will host briefings on key initiatives and technologies . . . and we'll manage one round of breakout sessions to assess what we've learned and consider next steps. Time permitting, we may assemble a discussion panel including experts on Internet privacy, advertising and commerce.
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<hr><h3>[http://newshare.com/wiki/index.php/Gwu-program GO TO PROGRAM/SCHEDULE]</H3>
  
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<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4>
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====Limited participation====
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[http://www.newshare.com/wiki/index.php/Blueprint-links OTHER LINKS/COMMENT] . . . [http://newshare.com/ivp/valet.pdf ABOUT THE NEW(S)SOCIAL NETWORK] . . . [http://www.informationvalet.org INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet RSS FEED]
 
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[http://www.flickr.com/photos/tags/infovalet TAGGED PHOTOS]<HR>
 
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[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]
 
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[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]
 
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==The vision: New revenues for news==
 
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<big>To earn new revenue, news organizations need to quickly migrate their historic role as the most-trusted source of information from the product-oriented print world to a service-oriented digital “ecosystem.” The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:</big>
 
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*ADVERTISING -- Advance the role, effectiveness of, and compensation for online advertising and marketing services via the ability to deliver targeted, interest-based advertising to individual, known consumers.
 
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*PRIVACY -- Allow end users to own, protect — and optionally benefit by sharing — their demographic and usage data, with the help of their competitively chosen “information valet” – such as their local newspaper.
 
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*SOCIAL NETWORK -- Provide a platform for customizing, sharing and personalizing the end-user web experience – a “news social network" with one ID, one passworld, one account and one bill.
 
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*TRANSACTION -- Allow online users to easily share, sell and buy content through multiple websites with one bill, one account, one ID and password which work at a plurality of participating websites. <h4>
 
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<hr>
 
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*[http://rji.missouri.edu/projects/info-valet/stories/radio-interview/index.php HEAR OR READ A Q&A EXPLAINING THE INFOVALET VISION]
 
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*[http://www.vimeo.com/3957132 WATCH A 20-MINUTE PRESENTATION] taped March 23 at Washington Univ., St. Louis
 
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*[http://informationvalet.wordpress.com/2009/03/28/audio-the-news-social-network-infovalet-explained-in-six-minutes/ LISTEN TO A SIX-MINUTE PRESENTATION]
 
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*[http://informationvalet.wordpress.com/slide-presentation/ VIEW A 12-FROM SLIDE SHOW]
 
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*[http://www.newshare.com/ivp/powerpoint.ppt DOWNLOAD A POWERPOWER PRESENTATION]
 
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<hr></h4>
 
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“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Bill Densmore, IVP project researcher. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”
 
  
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==[http://newshare.com/wiki/index.php/Blueprint The origins: "Blueprinting the Information Valet economy:<br>Dec. 3-5, 2009, Columbia, Mo.]==
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Please confirm your participation now. Although "From Gatekeeper to InfoValet" is public, attendance is
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*More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their [http://www.newshare.com/ivp-flyer.pdf pre-arranged mission:] invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. ''
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limited by space and logistics. So please [https://extweb.missouri.edu/NewWebReg/Login.aspx?uid=3&pid=112389 register online now.]
  
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==Where we're starting==
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====Lodging reservations====
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====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====
 
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*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (HTML)] . . . [http://newshare.com/ivp/about.pdf PDF DOWNLOAD (two pages)]
 
  
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==Why is the InfoValet Service needed?==
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For lodging, you may book a room at the special rate of $189/night, plus tax, at the university-owned [http://www.gwuinn.com/ George Washington University Inn,] 824 New Hampshire Ave., NW, Washington, DC  20037. This "Reynolds Journalism Institute" rate is only available up request by telephoning the GWU Inn reservation desk directly at (202) 337-6620. The Inn offers complimentary Internet Access wire or wireless. Its lobby-located Notti Bianche restaurant is open for breakfast, lunch and dinner. (A box lunch on Wednesday, May 27, is included in the symposium schedule and registration fee).  
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WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (SHORT VIDEO)] . . . [http://www.newshare.com/wiki/index.php/Blueprint-video ALL VIDEO ARCHIVES]<br>
 
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The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.
 
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*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.  
 
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*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br>
 
  
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<HR>
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For more information [mailto:densmorew@rjionline.org email] Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812.
  
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<hr>[http://newshare.com/wiki/index.php/Gwu-program VIEW PROGRAM / SCHEDULE]<HR>
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(This page had been opened 6,008 times as of Dec. 2, 2009)
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For more information [mailto:densmorew@rjionline.org email] Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812 for more information.
 

Revision as of 10:42, 2 December 2009

[GWU SMPA Building]
CCJ HOME

AN URGENT DISCUSSION:

"From Gatekeeper to Information Valet:

Work Plans for Sustaining Journalism"

Wed., May 27, 2009 / 10 a.m.-4 p.m. / The George Washington University / Jack Morton Auditorium / 805 21st Street NW / Washington D.C.

LINK TO API SUMMIT PROCEEDS (Sept. 14-15, 2009)

POST-EVENT UPDATES:

PAYMENTS / PRIVACY / PERSONALIZATION / ADVERTISING / AGGREGATION / COLLABORATION/ RESEARCH

RJI PICTURED
THE RJI VISION

VIEW PROGRAM / REGISTER NOW / WHO'S PARTICIPATING?

/VIEW/PRINT TWO-PAGE FLYER / DINNER

[Jack Morton Auditorium in use]

Setting an agenda for the future of news

Hearings on Capitol Hill . . . new ideas about charging for content . . . services that profoundly affect user privacy . . . huge business losses among icons of American journalism . . . thousands of layoffs.

The news about the news is jarring. Take a day to assess the landscape. Hear about -- and contribute -- ideas and initiatives with the potential to sustain and morph journalism in the service of participatory democracy.

"From Gatekeeper to Information Valet: A Workplan for Sustaining Journalism," is a one-day symposium and idea-generation session . . . a chance to share your best ideas. It's convened by the Donald W. Reynolds Journalism Institute, (RJI) at the Missouri School of Journalism, in collaboration with The George Washington University School of Media & Public Affairs and the Committee of Concerned Journalists. It's the next step in a process which began Dec. 3-5, 2008, at "Blueprinting the Information Valet Economy."

We'll conduct this briefing and participatory working sessions in the state-of-the-art Jack Morton Auditorium at 805 21st Street NW, in downtown Washington, D.C., two blocks from the Foggy Bottom Metro stop. ALTERNATE VIEW

In one, fast-paced day, we intend to share and exchange the latest news on efforts to conceive and deploy tools, systems and services which morph and sustain the values, principles and purposes of independent journalism. We'll provide lunch and break-time refreshments -- all for $55.00. We'll:

      • Exchange with participants the latest developments and ideas for sustaining
      journalism, including the Information Valet Project and other independent initiatives.
      • Confirm, consider, or challenge, the roles of payments, privacy, advertising and
      personalization in journalism' future.
      • Provide details on the new Journalism Trust Innovation Engine at the Donald
      W. Reynolds Journalism Institute at the Missouri School of Journalism.

"We need many news organizations to keep our country strong. We need to help each other. We need to partner, we need to experiment and we need to accept and agree that we will continue, we will not accept failure and we need to keep trying and trying different models until we get it right."

  • Vivian Schiller, CEO of National Public Radio, March 30, 2009, at the NewsVision Conference.

    In a March 16 Time Magazine story about the Project on Excellence in Journalism's 2009 "State of the News Media," report, M.J. Stephey wrote: " . . . (I)f solutions aren't obvious, the report's overall message is: Will the future leaders of journalism please stand up?"

    The Journalism Trust Assocation initiative

    This participatory event will include a morning briefing on the JTA . . . a strategic overview of news-industry opportunities and challenges . . . and discussion of the origin, vision and promise of the Information Valet Project. You'll also learn about the Journalism Trust Association -- a place, and ideas, around which journalism's supporters can stand up, partner, experiment, leave the gates behind, and begin sharing in a new information commons.

    http://www.newshare.com/wiki/index.php/Blueprint-form

    After lunch, Dr. Lee Wilkins, professor, Missouri School of Journalism, will unveil and comment on findings from a new national survey of public attitudes toward the sharing of private information via the web; Missouri graduate student Emily Sussman will document and discuss a 14-year history of efforts to "monetize" news and other web content . . . participants will host briefings on key initiatives and technologies . . . and we'll manage one round of breakout sessions to assess what we've learned and consider next steps. Time permitting, we may assemble a discussion panel including experts on Internet privacy, advertising and commerce.

    GO TO PROGRAM/SCHEDULE

    Limited participation

    Please confirm your participation now. Although "From Gatekeeper to InfoValet" is public, attendance is limited by space and logistics. So please register online now.

    Lodging reservations

    For lodging, you may book a room at the special rate of $189/night, plus tax, at the university-owned George Washington University Inn, 824 New Hampshire Ave., NW, Washington, DC 20037. This "Reynolds Journalism Institute" rate is only available up request by telephoning the GWU Inn reservation desk directly at (202) 337-6620. The Inn offers complimentary Internet Access wire or wireless. Its lobby-located Notti Bianche restaurant is open for breakfast, lunch and dinner. (A box lunch on Wednesday, May 27, is included in the symposium schedule and registration fee).

    For more information email Bill Densmore, 2008-2009 Reynolds Fellow, or call 573-882-9812.

    (This page had been opened 6,008 times as of Dec. 2, 2009)

    • Retrieved from "http://newshare.com/wiki/index.php?title=Jta-event&oldid=2378"