Difference between revisions of "Itega-launch"
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==Independent nonprofit incubated by RJI begins proof-of-concept testing== | ==Independent nonprofit incubated by RJI begins proof-of-concept testing== | ||
| − | <big>An independent non-profit, public-benefit organization aiming to help publishers and the public address critical problems of privacy, identity and information commerce on the Internet is beginning proof-of-concept testing with a small group of New England publishers. | + | <big>An independent non-profit, public-benefit organization aiming to help publishers and the public address critical problems of privacy, identity and information commerce on the Internet is beginning proof-of-concept testing with a small group of New England publishers. |
| − | The | + | The [https://informationtrust.wordpress.com/mission/ three-part mission] of the Information Trust Exchange Governing Association (ITEGA) is to help users regain control over their privacy and identity, help publishers improve the relevanc eand value of advertising and create a platform which could allow a "fast-pass for news" across the Internet. |
"Quality publishers realize that [http://newshare.com/ite-next/itega-new-vs-old-ad-grid-02-21-17.pdf digital advertising] alone will not support most information-gathering -- especially journalism -- as we've know it," says Bill Densmore, founding interim executive director of ITEGA. "Most the advertising opportunity from content has transferred to technology companies. ITEGA's promise to re-balance and put service to information seekers and advertisers in the hands of original content producers." | "Quality publishers realize that [http://newshare.com/ite-next/itega-new-vs-old-ad-grid-02-21-17.pdf digital advertising] alone will not support most information-gathering -- especially journalism -- as we've know it," says Bill Densmore, founding interim executive director of ITEGA. "Most the advertising opportunity from content has transferred to technology companies. ITEGA's promise to re-balance and put service to information seekers and advertisers in the hands of original content producers." | ||
Densmore says ITEGA [http://newshare.com/itega-launch/itega-project-FAQ-03-24-17.pdf will do this] by establishing technical standards and business rules for sharing user and content information. | Densmore says ITEGA [http://newshare.com/itega-launch/itega-project-FAQ-03-24-17.pdf will do this] by establishing technical standards and business rules for sharing user and content information. | ||
Revision as of 14:31, 5 April 2017
ITEGA LAUNCH DOCUMENTS
Independent nonprofit incubated by RJI begins proof-of-concept testing
An independent non-profit, public-benefit organization aiming to help publishers and the public address critical problems of privacy, identity and information commerce on the Internet is beginning proof-of-concept testing with a small group of New England publishers.
The three-part mission of the Information Trust Exchange Governing Association (ITEGA) is to help users regain control over their privacy and identity, help publishers improve the relevanc eand value of advertising and create a platform which could allow a "fast-pass for news" across the Internet.
"Quality publishers realize that digital advertising alone will not support most information-gathering -- especially journalism -- as we've know it," says Bill Densmore, founding interim executive director of ITEGA. "Most the advertising opportunity from content has transferred to technology companies. ITEGA's promise to re-balance and put service to information seekers and advertisers in the hands of original content producers."
Densmore says ITEGA will do this by establishing technical standards and business rules for sharing user and content information.
