Difference between revisions of "Blueprint"

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====Jeff VanderClute: A first cut at synthesis====
 
====Jeff VanderClute: A first cut at synthesis====
 
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]
 
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesis.]
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====For newspapers: Three sources of value at stake====
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====Steve Mott: For newspapers: Three sources of value at stake====
 
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?
 
*[http://newshare.com/wiki/index/php/Blueprint-mott Embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?
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====Bill Densmore: Lead RJI researcher on IVP====
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[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]
  
 
==Where we're starting==
 
==Where we're starting==

Revision as of 18:49, 7 December 2008

[The Information Valet Project]
View all photos by Josh

Blueprinting the Information Valet Economy

PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION

Building a collaborative, shared-user network

A wrapup of the December 3-5, 2008 summit at the
Donald W. Reynolds Journalism Institute
Columbia, Missouri

RJI PICTURED
THE RJI VISION

More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Their mission: invent a new way to sustain the role of journalism. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. But what does that mean? Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or read the InfoValet interest group, or send an email to infovalet@gmail.com to participate.

Who we are: The participants

Who came Dec. 3-5 to Columbia, Mo.?

  • Review the list and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy."

Faces: Documenting the discussions, and the spaces

Jeff VanderClute: A first cut at synthesis

Steve Mott: For newspapers: Three sources of value at stake

Bill Densmore: Lead RJI researcher on IVP

Bill Densmore is a 2008-2009 Reynolds Journalism Institute Fellow working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. (MORE ABOUT) The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. (SEE: PDF download, fellowship proposal)

Where we're starting

What is the Information Valet Project?

  • A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.

AUDIO: Short talks on the concept and design

  • Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.

What was on the agenda?

  • Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.

Tweet, chat, web wiki -- the convening resources

THE BACKGROUND

On Dec. 3-5, 2008 the Donald. W. Reynolds Journalism Institute (RJI) hosted "Blueprinting the Information Valet Economy," a summit designed to kickoff the Information Valet Project. . . . . (ORIGINAL FLYER ANNOUNCEMENT--PDF) . . .

Meeting in the new RJI Smith Forum and adjacent meeting spaces, some 50 journalists, researchers, technologists, publishers and entrepreneurs worked to change the landscape for news and information-service providers, artists and publishers. They shared ideas and advised RJI fellows on how to start the Information Valet Economy, where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service could coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.

WHY IS 'BLUEPRINT' NEEDED? (WATCH VIDEO)

The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising.

  • Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles.
  • The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a New(s) Social Network.

.

LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK . . . READ THE INFORMATION VALET PROJECT BLOG . . . . SUBSCRIBE TO OUR RSS FEED

Break-out rooms
Forum-style discussions
Small-group collaboration

THE PROGRAM/SCHEDULE . . . LODGING . . . TRAVEL . . .

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