Blueprint

[The Information Valet Project]

Blueprinting the shared user/value network

December 3-5, 2008
Reynolds Journalism Institute
Columbia, Missouri

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A senior-level strategy session combined with a public symposium designed to blueprint the law, ownership, management, marketing and technology of a shared-user network for user-centric demographics, privacy-protected purchasing and advertising exchange and compensation. Come help make the market for digital information.

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• Expected attendance: 40-60 participants

Two levels of participation:

• Member/collaborators -- Enterprise partners, institutions, individuals, donors or foundations who are likely to play a key role (money or time) in forming the Information Valet Service Corp. (IVSC) This might be 30-40 people. This is a targettted/invited group. Reduced registration applies to this group, to make it clear that we are inviting them to participate.


• General participants -- Other folks who are interested. Registration is open. We can handle as many as 50 more participants.

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PROPOSED SCHEDULE

Here is the schedule, subject to change.

• Collaborators and participants fly in on Wednesday, Dec. 3, and register at the conference hotel venue, the The Hampton Inn.

WEDNESDAY

At the hotel . . .

• 3 p.m.-5 p.m. -- A convening of the member/collaborator group. Each collaborator joins us because they bring something specific to the strategic development process. Sort out goals and objectives for the IVSC; identify task groups: legal/corporate, marketing, engineering, financial/settlement, privacy/demographics, business models and others.

• 5 p.m. -- 6 p.m. -- Informal meet-and-greet light hors d'oeuvres

registration/reception (at hotel) for all participants.

• 6 p.m.-7 p.m. -- Buffet dinner (at the hotel); Participants are encouraged to consult the registration list and choose to form shared-interest tables and begin discussion.

• 7 p.m.-8:30 p.m. -- "Identifying the Problem and the Opportunity." An agenda-setting discussion at the hotel. Introductions by Bill Densmore, Reynolds Journalism Institute fellow and Information Valet Project convenor, Dean Mills, dean of the Missouri Journalism School, and others.

THURSDAY

Continental breakfast at the Hampton Inn; informal networking at hotel

• 8:30 a.m. -- Shuttle van(s) leave for Reynolds Journalism Institute (RJI)
• 9:00 a.m. -- Convene in the Fred W. Smith Forum, Room 200 at RJI
• 9 a.m.-10 a.m. -- Discussion: "Confirming the Opportunity: Identifying Task Groups" -- Participants confirm Wednesday evening's framing of the challenge/opportunity and organize task group/break-out discussions to formulate a solution/development strategy.

• 10:00 a.m.-10:30 a.m. -- Free time/bio break/check Email; optional tour of RJI/Futures Lab
• 10:30 a.m.-noon -- First meeting of task group breakouts:

1. Legal/corporate form -- Todd Eskelsen and Jon Hart

2. Marketing -- Carole Christie and other(s) TBD

3. Advertising -- User-reward model, from inference to shared

4. Content -- Syndication opportunities

5. Engineering -- TBD -- (seeking reps from Project VRM / Info Card Fdtn / Identity Commons / OpenID / NACHA

6. Financial/settlement -- Michelle Urness, MultiService (KC) and others -- Steve Mott, etc., Rick Lerner

7. Privacy/demographics -- Lead TBD (consult with Lee/Seth)

8. Business Models -- Bill Densmore and others



Other breakouts determined on the fly at 9 a.m. session

• Noon-12:30 p.m. -- More informal discussion/walking facility/Futures Lab

• 12:30 p.m. -- Walk or shuttle to the Reynolds Alumni Center for lunch

• 1 p.m. -- During dessert, morning breakout leaders present reports

• 1:30 p.m. -- Walk / shuttle back to RJI's Fred W. Smith Forum to reconvene

• 2:00-3 p.m. -- Facilitated Discussion -- What did we learn in the AM?

• 3:00 p.m.-3:15 p.m. -- Next-step breakouts -- We call breakouts for "next step" action determination.

• 3:15-3:30 p.m. -- Bio and snack/coffee break

• 3:30 p.m.-5:00 p.m. -- "Next step" breakouts convene: Action steps formulated.

• 5 p.m.-6 p.m. -- Shuttles make roundtrip to the hotel for those who need to get to their room before supper.

• 6:00 p.m. -- Pre-dinner reception (cash bar).

• 6:30 p.m. -- Buffet dinner in RJI Room 100

• 7:30 p.m. -- 8:30 p.m. -- Five-minute report backs from each breakouts; recommendations for next steps to consider overnight.

END OF PROGRAM -- Shuttle back to Hampton Inn

FRIDAY MORNING

Breakfast again at Hampton Inn; Shuttle to the RJI's Fred W. Smith Forum.

• 8:30 a.m.-10 a.m. -- "Laying out the Blueprint" -- In a facilitated discussion, break-out designated reporters conform their recommendations for next steps; consensus built for action (or not) and responsibilities. Consider next meeting(s), virtual or physical.

• 10 a.m. -- Optional adjournment for those who need to make the 11:25 a.m.

Northwest Airlink departure from the Columbia airport.

• 10:15 a.m.-noon -- Task groups meet individually or together to continue mapping next steps.

• Noon -- Bag lunch available; Shuttles to hotel available; coordination with MoEX for shuttle to MCI or STL airports.

Program continues continues somewhat informally until lunchtime; we faciliate MoExpress connections to MCI and STL, ideally departing from front of RJI.

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