http://newshare.com/wiki/api.php?action=feedcontributions&user=161.130.222.223&feedformat=atomIVP Wiki - User contributions [en]2024-03-29T16:02:58ZUser contributionsMediaWiki 1.31.1http://newshare.com/wiki/index.php?title=Blueprint&diff=949Blueprint2008-12-08T00:25:54Z<p>161.130.222.223: /* Steve Mott: For newspapers: Three sources of value at stake */</p>
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<div>[[Image:Ivp-rji-logo.jpg|thumb|300px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
[[Image:Blueprint-photos.jpg|thumb|800px|right|[http://flickr.com/photos/33134655@N06/sets/72157610817325064/ View all photos by Josh]]]<br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
[[Image:Rji-ideas.jpg|thumb|150px|right|[http://rji.missouri.edu/image-library/stories/new-building/index.php RJI PICTURED]]]<br />
[[Image:Ivp-conference-room.jpg|150px|thumb|right|Break-out rooms]]<br />
[[Image:Rji-working.jpg|thumb|150px|right|[http://rji.missouri.edu/vision-and-mission/index.php THE RJI VISION]]]<br />
[[Image:Ivp-forum.jpg|150px|thumb|left|Forum-style discussion]]<br />
[[Image:Ivp-library.jpg|150px|thumb|left|Small-group collaboration]]<br />
===Building a collaborative, shared-user network<br><br>A wrapup of the December 3-5, 2008 summit at the<br>Donald W. Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
<b>More than 50 editors, writers, technologists, publishers, entrepreneurs, academics, researchers and students gathered Dec. 3-5, 2008 at the [http://tinyurl.com/6zkzr4 Donald W. Reynolds Journalism Institute] at the Missouri School of Journalism. Their [http://www.newshare.com/ivp-flyer.pdf pre-arranged mission:] invent a new way to sustain the role of journalism in participatory democracy. Their approach: Create a shared-user web network for demographic privacy management, advertising and information commerce. ''(What's that? See "Where we're starting," below.)''<br><br><br />
<br />
They shared ideas and advised RJI fellows on how to start the <i>Information Valet Economy,</i> where companies compete to provide personalized service to users, and make money referring their users to content -- and advertising -- from anywhere. The service might coordinate next-generation advertising placement and compensation, consumer-centric demographic management (and privacy) and multi-site commerce -- all designed to sustain journalism and providing new value to traditional print news subscribers.<br><br><br />
<br />
Follow the links below to learn who participated, where we started, what we discussed, and what happens next. Join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.</b><br />
<br />
==WHY IS 'BLUEPRINT THE IVP' NEEDED? [http://rji.missouri.edu/fellows-program/densmore-b/stories/intro/index.php (WATCH VIDEO)]==<br />
The U.S. news industry struggles as print advertising moves elsewhere and web advertising's double-digit growth sputters. The industry can now rethink and relaunch its relationship with 50 million customers -- to become their "information valet" able to make money whether those users are buying services, information (including music and entertainment) or being paid for web seeking and contact with sponsored messages and advertising. <br />
*Consumers want a customized experience, but want to control and be compensated for use of demographic and usage profiles. <br />
*The Internet needs a user-focused system for sharing identity, exchanging and settling value (including payments), for digital information. The system should allow multiple "Information Valets" to compete for and serve customers with varied topical interests and appetites for demographic sharing. It needs a '''<i>New(s) Social Network.'''</i><br><br><br />
<br />
==Who we are: The participants==<br />
====Who came Dec. 3-5 to Columbia, Mo.?]====<br />
*[http://densmore.newshare.com/wiki/index.php/Blueprint-participants Review the list] and check the bios of in-resident and virtual participants at "Blueprinting the Information Valet Economy." Join our [http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2533696&loc=en_US email update list] or our [http://groups.google.com/group/infovalet collaborative listserve.]<br />
<br />
====Faces: Documenting the discussions, and the spaces====<br />
*View [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/ thumbnails] or [http://www.flickr.com/photos/33134655@N06/sets/72157610817325064/show/ watch a slideshow] of participants at work, or [http://www.flickr.com/photos/mediagiraffe/sets/72157609502122909/ view the meeting spaces.]<br />
====Jeff VanderClute: A first cut at synthesis====<br />
*Read participant Jeff VanderClute's [http://newshare.com/wiki/index.php/Blueprint-synthesis first attempt to synthesize.]<br />
<br />
====Steve Mott: For newspapers: Three sources of value at stake====<br />
*Study Mott's [http://newshare.com/wiki/index.php/Blueprint-mott embryonic outlining of the functional pieces] for an Information Valet Service. What's missing?<br />
<br />
====Bill Densmore: Lead RJI researcher on IVP====<br />
[http://newshare.typepad.com/about.html Bill Densmore] is a 2008-2009 [http://rji.missouri.edu/fellows-program/densmore-b/index.php Reynolds Journalism Institute Fellow] working to define, document and rally public support for building a new Internet infrastructure that will sustain news and information through a shared-user network. [http://informationvalet.wordpress.com/about/ (MORE ABOUT)] The network will allow online users to manage their demographic privacy, be rewarded for viewing advertising, and share, sell and buy content through multiple Web sites with one ID, password, account and bill. [http://www.mediagiraffe.org/valet.pdf (SEE: PDF download, fellowship proposal)]<br />
<br />
==Where we're starting==<br />
====[http://newshare.com/wiki/index.php/ivp-what What is the Information Valet Project?]====<br />
*A one-page description of the Information Valet Project at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. [http://informationvalet.wordpress.com/about (READ MORE)]<br />
<br />
====[http://newshare.typepad.com/mgpaudio/infovalet AUDIO: Short talks on the concept and design]====<br />
*Choose from streaming or MP3 podcast audio discussions which describe the concept, design, purpose and research contributing to the Information Valet Project.<br />
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====[http://densmore.newshare.com/wiki/index.php/blueprint-program What was on the agenda?]====<br />
*Over an evening, a full day and a morning, the informal networking was as important as the program, and the program was flexible. Review the pre-meeting agenda to get a sense of the domain for our interactions.<br />
====[http://newshare.com/wiki/index.php/Blueprint-resources Tweet, chat, web wiki -- the convening resources]====<br />
*Learn about the collaboration resources we used -- and tried to use -- to foster dialogue before, during and after the summit, including [http://wordpress.com/tag/ivp-blueprint-summit/ Blog reports] by Emily Sussman, [http://search.twitter.com/search?q=%23infovalet "tweets" via Twitter] from on- and off-site participants, LiveBlogging by Chuck Peters on [http://www.newshare.com/pdf/blueprint-live-blog-12-04-08.pdf THURSDAY], and on [http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=b75f5507b2&height=550&width=470 FRIDAY], plus general [http://www.technorati.com/search/%22Information+Valet%22?type=search&authority=a4&language=en blog references.] Check (and add to) our page of other [http://densmore.newshare.com/wiki/index.php/Blueprint-links GENERAL LINKS].<br />
<br />
==What did we discuss?==<br />
<br />
====Establishing common language: What is the IVP?====<br />
*Everyone had read about the IVP idea. Our first step was to [http://newshare.com/wiki/index.php/Blueprint-25words define it's consumer and business purposes,] in terms all participants could endorse. It took six tries, and we were there. <br />
<br />
====Form of ownership: The co-op or L3c?====<br />
*Having established a common language of purpose, we asked: Who could own the Information Valet Service and what form might that take? We turned to help from attorney Tom Moody, a Vermont attorney, (who visited with us via a Skype teleconference) and the [http://newshare.com/wiki/index.php/Blueprint-resources-l3c Vermont L3C] statute. We also consider the possibility of [http://newshare.com/wiki/index.php/Ivp-ownership-cooperative cooperative ownership.] Ultimately, we decided form and ownership would need to wait until we understood the stakeholders and their needs.<br />
<br />
====Sorting out the stakeholder: Needs and questions====<br />
*On Thursday, we broke into three task groups to study the needs of potential IVP takeholders. We asked a lot of questions and as a result started to understand the markets, technologies and relationships we should master. The task groups had questions about business models, legal, corporate, marketing, ownership, content, syndication, advertising, privacy, demographics, and identity. This all sugared down to a series of [http://newshare.com/wiki/index.php/Blueprint-bullets conceptual bulletpoints.]<br />
Throughout the day, Chuck Peters [http://newshare.com/pdf/blueprint-live-blog-12-04-08.pdf live-blogged.]<br />
<br />
====Friday gets specific: A laundry list of actions, tasks====<br />
*By Friday morning, it was time to get specific. [http://newshare.com/wiki/index.php/Blueprint-Friday Ideas for action] included fostering collaboration between bloggers and MSM, fleshing out details of content management, nailing down a business-development strategy, and building "user personas." We we urged to pick a small, doable piece and start experimenting, to cooperate with The AP and to get specific about what consumers would get for sharing demographics.<br />
<br />
==What happens next?==<br />
<br />
====What is your privacy worth to you: A study====<br />
*Mizzou Prof. Lee Wilkins and graduate-assistant Seth Ashley outlined a national study of at least 1,200 respondents to be conducted in January to [http://newshare.com/wiki/index.php/Blueprint-program-privacy understand how people of different ages value their privacy,] and what they will trade it for.<br />
<br />
====Making the list of components, collaborators====<br />
*Led by Elizabeth Osder, Steve Mott and others, we put together a [http://newshare.com/wiki/index.php/Blueprint-comparables list of services comparable to parts of IVP,] and companies or industries who might collaborate. RJI will document each for the IVP development plan. <br />
<br />
====THE PLAN: Bullet-pointed tasks in seven areas====<br />
*We made a [http://newshare.com/wiki/index.php/Blueprint-next-step-task-areas bullet-pointed list of next steps] in seven task areas, with results feeding into a development/business plan. Charles Andres contributed [http://newshare.com/wiki/index.php/Blueprint-resources-identity useful links in the identity-card/privacy space.]<br />
<br />
====Collaborations percolating====<br />
*By Dec. 7, two days after "Blueprinting the Information Valet Economy," ended, it's too early to say how fast things will happen. Two participants agreed to help with the business plan, another has already made a proposal for significant collaboration with RJI. To follow developments, bookmark [http://www.informationvalet.org the Information Valet blog], join or [http://groups.google.com/group/infovalet read the InfoValet interest group,] or send an email to [mailto:infovalet@gmail.com infovalet@gmail.com] to participate.<br />
<br />
====The bottom line: Is this of interest?====<br />
*After nearly two days, is this of interest? That's the question we posed to four active traditional media executives who had joined us. [http://newshare.com/wiki/index.php/Blueprint-closing Read what they said.] <br />
<br />
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<hr>[http://www.mediagiraffe.org/valet.pdf LEARN MORE ABOUT THE NEW(S) SOCIAL NETWORK] . . . [http://www.informationvalet.org READ THE INFORMATION VALET PROJECT BLOG] . . . . [http://feeds.feedburner.com/infovalet SUBSCRIBE TO OUR RSS FEED]<HR><br />
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[[Image:Blueprint-banner.jpg|1000px|thumb|left|.]]</div>161.130.222.223http://newshare.com/wiki/index.php?title=Blueprint-next-step-task-areas&diff=748Blueprint-next-step-task-areas2008-12-04T23:37:06Z<p>161.130.222.223: New page: =Next-step task areas for IVP collaborators= '''Here are six task areas for Information Valet Project collaborators, and bullet-point tasks within each''' ==Legal/corporate form/governan...</p>
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<div>=Next-step task areas for IVP collaborators=<br />
<br />
'''Here are six task areas for Information Valet Project collaborators, and bullet-point tasks within each'''<br />
<br />
==Legal/corporate form/governance==<br />
*Five case studies – Bluetooth, OPA, NCN, formed/benefits<br />
*Creating entity to own patents/etc. licensing, or just series of relationships is there an entity or a series of relationships; is there IP that needs to reside someplace or is it contractual trust relationships among content aggregators; maybe both. <br />
*Payment guarantees and liabilities – who bears <br />
*Profit nonprofit<br />
*Rules about use of information collected in service; what if companies go out of business; is information asset of company; better to do it the way money is treated. Money always belongs to individual. <br />
*Literature review on ownership of identify; opportunities and liabilities of being “custodians” of peoples’ personal information. Is there a core of information that can’t be traded/sold?<br />
*Law firm representing custodians of personal information. Legal discussion as detailed as technical; hard to bridge two worlds. (39 states security notice breach laws) IDEA.<br />
*Should this be trade association to mitigate all the legal/liability issues?<br />
<br />
==Marketing==<br />
*What are the terms – name of agent (news organization) vs. name of the operating service. <br />
*Define what the rewards system is for the users <br />
*Position of news organization as a information repository handler<br />
*Concept needs a marketing requirements document<br />
<br />
==Advertising== <br />
*How does IVP facilitate role of advertising by moving money around ecosystem<br />
*Might just be revenue generation – is “advertising” too limiting term?<br />
*Revenue generation through advertising or other business models <br />
*How to get money in hands of people who create content other than subscriptions<br />
<br />
==Content ==<br />
*<br />
*<br />
<br />
==Privacy/demographics/identity==<br />
*Use/ownership/custodianship of privacy information<br />
*What will people exchange for their privacy? <br />
<br />
==Business models/financial== <br />
*Credit/risk issues <br />
*<br />
==Technology/IP rights==<br />
*Are there any patent issues?</div>161.130.222.223http://newshare.com/wiki/index.php?title=Blueprint-bullets&diff=747Blueprint-bullets2008-12-04T19:01:42Z<p>161.130.222.223: New page: Stakeholder values from first group Content creators n focused reach n reach tiny niches economically n reach the long tail n make money on other peoples information (share value) n a bu...</p>
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<div>Stakeholder values from first group<br />
<br />
Content creators<br />
n focused reach<br />
n reach tiny niches economically<br />
n reach the long tail<br />
n make money on other peoples information (share value) <br />
n a business that works <br />
n Ability to influence development<br />
<br />
Content consumers <br />
· Convenience, security, privacy, monetizing relationships<br />
· Content they like <br />
· Content not available elsewhere <br />
· Saving time and money <br />
· Frictionless <br />
· Ability to influence how this develops <br />
· Scale ability to be compensated as creator as well as consumer<br />
<br />
Commerce players <br />
· Access to trusted nodes (papers, local brands, retailers) <br />
· Monetize content through better value<br />
· Access to content to more effectively market<br />
· Unique channels to consumers <br />
· Increases advertising efficiency<br />
<br />
Aggregators of content<br />
· Cuts down on acquisition cost of customers <br />
· Antidote to Google <br />
· Scale for important pieces of their business (e.g. OpenID)<br />
· New customers for platforms <br />
· Differential pricing <br />
<br />
Educators <br />
· Access to different genres of communication<br />
· Access to new business models <br />
· Narrowcasting, instead of broadcast mode <br />
<br />
Regulators (beneficiary not stakeholder?) <br />
· Self-policing organization (one instead of millions) <br />
· Capabilities for better regulation than government <br />
· Ability to generate new ideas and better ways of doing things <br />
<br />
<br />
CONTENT GROUP: <br />
· Questions: <br />
· Figure out a definition of content <br />
· Movement of news as process rather than product <br />
· How do you have transactions around it? <br />
· Defining the role of journalists and journalism <br />
· Define the InfoValet (Howard’s definition) <br />
· Centralized place in which news providers could exchange with each other and with users things about value, relationships, reputation, information and even money. Examples:<br />
· ‘A common registration platform – instead of many registration sites, one place where they register which gives them access to many different sites and registration information as value to all the sites that participate. <br />
· Example: A PayPal like setup where if they pay for low-rate content they don’t have to enter their credit card over and over again. Simplicity. <br />
· Example: Common place to sign up for text message or emails. <br />
· Common set of ethical standards.<br />
· Information exchange on the backend among participants <br />
<br />
ADVERTISING <br />
<br />
Privacy/trust <br />
· Legal conformance (may requires laws that don’t exist) <br />
· Bottom-up approach – consumer has opt in and control over the information they reveal – how it is used. With context. <br />
· How? Some type of non-profit entity, maybe a standards organization, an enforceable ombudsman that speaks for the consumer. ISO? NST? <br />
· Reality – state law will move faster than federal law. Federal will emerge from it. <br />
· Should be proactive efforts now by organizations and technologists and journalists to socialize what is being said so laws don’t get created that cause more harm than good. <br />
· Transparency as much as possible with consumers. Trust fundamental to making system work. <br />
· Technology has to reflect all these principles of privacy policy.<br />
<br />
<br />
Services <br />
· Connect payment by advertisers to the content consumers and to the media rep/the newspaper channel collecting the information. <br />
· Tech realities to include: <br />
· Micropayments <br />
· Direct channels to groups<br />
· Needs to work with existing systems (blogs, social networks) <br />
· Has to be trusted, opt-in system</div>161.130.222.223http://newshare.com/wiki/index.php?title=Ivp-what&diff=709Ivp-what2008-12-02T18:24:57Z<p>161.130.222.223: New page: [[http://informationvalet.wordpress.com The Information Valet Project]] <H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4> ...</p>
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<div>[[Image:Ivp-rji-logo.jpg|thumb|350px|left|[[http://informationvalet.wordpress.com The Information Valet Project]]]]<br />
<H4>PRIVACY . . . ADVERTISING . . . COMMERCE . . . PERSONALIZATION</H4><br />
=<b>Blueprinting the Information Valet Economy</b>=<br />
===Building a collaborative, shared-user network<br><br>December 3-5, 2008<br>Reynolds Journalism Institute<br>Columbia, Missouri===<br />
<br />
=LINK TO [http://www.ivpblueprint.org SUMMIT HOME PAGE]=<br />
<br />
<br />
The Information Valet Project at the Reynolds Journalism Institute is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will:<br />
#Allow end users to own, protect — and optionally benfit by sharing — their demographic and usage data with the help of their competitively chosen “information valet”<br />
#Update the role, effectiveness and compensation for online advertising and marketing services<br />
#Allow online users to easily share, sell and buy content through multiple websites with one ID, password, account and bill. <br />
<br />
“We’ll start creating frameworks in law, governance, marketing, advertising, technology, user identity and transactions for the Information Valet Economy,” says Densmore. “It should be a place where companies compete to provide personalized service to users, yet share those users, and where they make money referring those users to content — and advertising — from almost anywhere.”<br />
<br />
===Key value propositions===<br />
<br />
*Connective tissue for otherwise siloed advertising, personalization and syndication efforts. (Yahoo, QuadrantONE, AP, Berkman-VRM, Shibboleth. Enables a shared-user network for demographics, privacy, content, advertising.<br />
<br />
*Method for sharing – yet maintaining and extending value -- of account relationships with segment of 50 million print subscribers for an array of value-added web and wireless services. New revenues from content sales and advertising and sponsored-content views.<br />
<br />
*Framework for sharing permission-based demographic profile and personalization information across corporate silos. Revenue from higher CPMs from advertisers and from referral fees for user ownership. <br />
<br />
*Tracking, aggregation and settlement of advertising and content syndication relationships by anonymous but unique user. Value ad services to consumer based upon “valet” advisory because of knowledge about where and what they do on the web. <br />
<br />
<br />
==KEY LINKS==<br />
<br />
*WHO'S PARTICIPATING: http://tinyurl.com/62yazu<br />
*KEY BLOG: http://tinyurl.com/6nbz9q<br />
*NEWS (pdf): http://newshare.com/blueprint.pdf<br />
*MORE NEWS: http://tinyurl.com/6jtjpr<br />
*SLIDESHOW: http://tinyurl.com/569au7<br />
*CONCEPT VIDEO: http://tinyurl.com/6zguf8<br />
*NINE-MINUTE VIDEO: http://tinyurl.com/5k8qw8<br />
*ABOUT REYNOLDS: http://tinyurl.com/6zkzr4<br />
*FACEBOOK: http://www.facebook.com/event.php?eid33838408751<br />
*TWITTER: http://twitter.com/infovalet<br />
*RSS FEED: http://feeds.feedburner.com/infovalet<br />
<br />
<hr><br />
<br />
==PARTICIPATE NOW==<br />
[https://extweb.missouri.edu/ext_register/intro.aspx?pid=111064&uid=3 REGISTER NOW] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-program PROGRAM/SCHEDULE] . . . <br />
[http://densmore.newshare.com/wiki/index.php/Blueprint-participants WHO'S INVOLVED] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-lodging LODGING] . . . <br />
[http://densmore.newshare.com/wiki/index.php/blueprint-travel TRAVEL] . . . <br />
<hr><br />
<br />
==BACKGROUND==<br />
*THE MIT GATHERING REPORT: http://mediagiraffe.org/mit <br><br />
-------------------------------------<br />
Bill Densmore, 2008-2009 Fellow<br><br />
Reynolds Journalism Institute<br><br />
201 RJI Hall<br><br />
University of Missouri<br><br />
Columbia MO 65211<br><br />
573-882-9812 / VOICE MAIL/CELL: 617-448-6600<br><br />
densmorew@rjionline.org<br><br />
*ABOUT DENSMORE: http://newshare.typepad.com/about.html</div>161.130.222.223